Why Getting Emotional in Your Digital Signage Strategy is Important

Posted by on Feb 11, 2017 in Insight

It’s no secret that the Internet has changed how consumers research product(s) and/ or services, interact with brands and other customers, and make purchases. In the wave of our fast-paced digital age, the world of digital marketing has become more complex, complicated, and expensive. With more automation marketing tools, analytics software, and other equipment available […]

What Retailers Need to Know about the Digital Experience and Buyer Behavior

Posted by on Feb 4, 2017 in Insight, Retail

In our digital age of constant connectivity, an endless wave of content and context, and a multi-screen and interactive world, we have no choice but to adjust our buying behaviors. In fact, consumer buyer behavior has changed so much that it has impacted online and offline shopping. Consumers are motivated to make a purchase decision […]

How Digital Signage Solutions Can Help Marketers Improve Their Digital Marketing Skills

Posted by on Jan 28, 2017 in Insight

Marketing isn’t what it was ten years ago or even five years ago for that matter. With how quickly the digital marketing industry shifts and changes, especially with all the advancements of technology and data, marketers struggle to keep up. In fact, according to HubSpot, half of all marketing new hires will require a wealth […]

How Businesses Can Measure the Right Marketing Metrics

Posted by on Jan 21, 2017 in Insight

Our digital world is saturated with content today. From ads to blogs to now video, users and consumers can access the Internet and visit a social channel or perform a Google search to find anything they want to know or anything they want to buy – all within seconds. We are also quickly becoming a […]

How Digital Signage Drives the Customer Experience in the Auto Industry

Posted by on Jan 14, 2017 in Insight

In today’s digital day and age, we’ve seen digital media, signage, and technology pop up in and transform various industries. Retail, restaurants, healthcare and education are just a few industries that have implemented digital signage into their daily operations and marketing strategies successfully, and have seen immense results and have made a positive impact on […]

Does Digital Signage Actually Work?

Posted by on Dec 31, 2016 in Insight

It’s no surprise that it’s getting harder and harder for businesses and marketers to get their content seen. This is one reason why business owners and managers see the value in digital signage. Digital signage is a powerful visual communication tool and medium that attracts audiences, increases efficiency, reduces marketing costs and even increases customer […]

How Businesses Can Use Content and Video with Digital Signage in 2017

Posted by on Dec 26, 2016 in Insight

This time last year, at the cusp of 2016, we saw how much video and visual marketing has dominated Internet traffic. In fact, 93 percent of marketers and businesses use video in their online marketing strategies. So what does this mean for 2017? Well, video marketing isn’t going away anytime soon. In fact, marketing experts […]

The Bigger and Brighter Future of Digital Signage in 2017

Posted by on Dec 19, 2016 in Insight

Digital signage has proven to become a high-performing resource for retail businesses, restaurants, and even hospitals. As businesses fight the good fight to purchase and integrate updated digital signage equipment, such as digital displays with smaller pixel pitches, bigger screens, better resolution, and more digital kiosks. One of the main reasons why digital signage has […]

4 Risks of Not Using Digital Signage

Posted by on Dec 11, 2016 in Insight

We’ve talked a lot about the benefits of using digital signage in your business’ marketing. Digital signage can be an innovative tool to boost the customer and user experience, serve as a training resource for staff and employees, and even be an incremental marketing tool. We all know the benefits – but what are the […]

How Digital Signage Can Help Your Retail Business this Holiday Season

Posted by on Dec 3, 2016 in Insight

It’s the most wonderful time of the year. But is it? If you were to ask retail employees and employees, they might disagree. The holiday shopping rush of consumers leave employees and retail location owners frazzled and stressed, especially if they are under-staffed or are unprepared for the holiday season. If employees at your retail […]