How to Turn All that Data into Actionable Data for Your Digital Marketing Campaign

Posted by on Sep 25, 2016 in Digital Marketing, Insight

“Big data” has really become “actionable data”. Because calculating marketing ROI is one of the biggest business challenges today, many businesses are turning to technology for perspective, insight, and performance metrics to determine the overall effectiveness and reach of their marketing efforts and ad campaigns. Data affects all branches of marketing, including the digital display […]

How Businesses Use Digital Signage for More than Digital Advertising

Posted by on Sep 5, 2016 in Insight

It’s no secret that digital signage has changed the way customers and consumers interact with brands. After seeing an ad visible on a large, commanding digital display, users can use their mobile devices to follow and interact with the brand on social media, whether that is to find deals, look up promotions or even make […]

How Digital Signage Can Boost Your Reputation

Posted by on Aug 18, 2016 in Advertising, Digital Billboards, Social Media

In today’s business world and environment, thinking about reputation management as a reactive approach to a crisis or customer incident is no longer efficient. Rather, reputation management should be a proactive approach to maintaining a competitive advantage, an opportunity to grow and prosper, and a strategic asset that puts a “face” to your business’s name. […]

The Facts on Digital Signage and the 2016 Olympics

Each year businesses have a few opportunities to market their new ad campaigns via digital signage on a larger scale. Most of these opportunities involve sporting events, such as the World Series and the Super Bowl. Most sports arenas have digital displays set up, giving businesses that want to take advantage of getting their business’s […]

How to Jazz Up Your Visual Marketing with Digital Signage

Posted by on Aug 1, 2016 in Insight

Through the rise of digital marketing, we’ve seen various strategies, ranging from social media to PPC ads all created to reach one goal: too boost marketing reach. However, as time goes on, we are constantly seeing shifts in marketing trends. Yesterday content marketing was king. Today visual content is overthrowing the digital marketing kingdom. Rather […]

How Digital Signage Can Help You Finally Get Your Content Organized

Posted by on Jul 14, 2016 in Insight

If you are an entrepreneur, business owner or professional marketer, and you operate in the digital marketing space, then you have heard about how important content marketing is, hundreds of times. After spending countless hours brainstorming and churning engaging and unique content, getting organized is another bridge to cross… However, by taking advantage of digital […]

How to Engage Your Audience with Video Marketing and Digital Signage

Posted by on Jul 9, 2016 in Advertising, Corporate Communications, DOOH

So let’s say you have successfully implemented a solid content marketing strategy to use via your digital display space. You’ve increased your audience, you’ve boosted leads and sales, and business is just…better. So when is it time to take your marketing to the next level? What is the next step in your campaign? If you […]

How Digital Signage Can Create a Synergy Between Sales and Marketing

Posted by on Jun 29, 2016 in Insight

We’ve talked a great deal about the important role technology plays in sales and marketing today. Most businesses have figured out the value behind technology as well as the unique value it provides to them. But the truth is technology isn’t a cure-all for all business-related challenges. Some core challenges come down to organization. For […]

Dream to Reality: How Digital Signage is the Ultimate Business IoT Solution

Posted by on Jun 10, 2016 in Insight, Interactive, Retail, Tablets

In the last decade we’ve seen our digitally driven era constantly shift and expand. We’ve entered into a phase that involves the communication of devices and objects via the Internet, and without human interaction. This phase is known as the Internet of Things, or known as IoT. The Internet of Things (IoT) is comprised of […]

How Digital Signage is Revolutionizing Marketing

Posted by on Jun 7, 2016 in Advertising, Digital Signage Software, Insight

Many small businesses and entrepreneurs are always looking for the best possible ways to streamline, automate, and optimize their ad campaigns, content packages, and boost their return on marketing ROI. We’ve mentioned how challenging this area of marketing can be for businesses, entrepreneurs, and even digital signage real estate sellers. However, a series of innovative […]