Why The Ancillary and Non-Sexy in Digital Signage Deserve More Attention

Posted by on Dec 10, 2014 in Advertising, Insight

Investors simply love cash-on-cash recurring revenue. Virtual products with no need to ship, install or provide long-term, meaningful support for–that’s the ideal business model. This is one of the very reasons Google has determined to move away from a hardware […]

Sinking Ships: How Failing (and Nearly Failing) Providers Have Helped to Spur Our Recent Growth

Posted by on Aug 19, 2014 in DOOH, Industry, Insight
Sinking Ships: How Failing (and Nearly Failing) Providers Have Helped to Spur Our Recent Growth

The niche of digital signage has seen a number of casualties in the last few months, none of which bodes well for the industry at large, but which is expected for an industry bred out of technology. Low barriers to […]

Why Too Many Digital Signage Networks Fail — And What to Do About it

Posted by on Aug 11, 2014 in Advertising, Content, Insight, Pontifications
Why Too Many Digital Signage Networks Fail — And What to Do About it

The difference between success and failure in nearly anything is measured in that small incremental increase on the margin. The marginal difference is what often separates the brilliant scholar and the talented athlete from the nobody. It’s arguably one of the […]

Breaking the Network Size Threshold

Posted by on Jul 21, 2014 in Advertising, DOOH

In business, the bigger you are, the easier it is to get what you want. It’s true for just about everything, including this market. The more revenue, connected players and overall market penetration you have, the more likely you are […]

Is there any thought leadership left?

Posted by on Jul 7, 2014 in Blogger, Insight, Pontifications, Software
Is there any thought leadership left?

When you’ve been in an industry for several years, you notice a growing trend: much of what is written is regurgitated. That is, there are plenty of industry blogs where people like to share their opinion. Some have been around […]

When Media Players Won’t Matter

Posted by on Jun 30, 2014 in Insight, Players, Software
When Media Players Won’t Matter

Since our product is free, our media players still make up a good portion of our revenue, but the trend where hardware is the strategy may have already crested. We’re starting to prepare for a day when the digital signage […]

Making the Transition From the Mainstream & Into the Enterprise

We cut our teeth on marketing simple, affordable but wildly feature-rich digital signage to the masses. That remains our core focus. We’re dedicated to that market segment and we hope it never changes. In our view, it is where the […]

Why Your Signage Sucks: A Few Reasons Why Your DOOH Ain’t Cuttin’ the Mustard

Posted by on Jun 16, 2014 in Digital Signage Software, DOOH, Hardware, Insight, Software
Why Your Signage Sucks: A Few Reasons Why Your DOOH Ain’t Cuttin’ the Mustard

I compare much of what is seen in digital signage to the development of a fetus in the womb of an alcoholic: if the baby turns out okay, it’s a miracle. If it doesn’t, it shouldn’t come as surprise. There really […]

When Your Content Becomes Your Greatest Expense

Software for digital signage has been free and open source for quite a long time. I’m a believer that (almost) all software will eventually become commoditized thanks to consumer price sensitivity. Price sensitivity is also the primary reason I use Google Docs […]

How Digital Sign and Kiosk Technologies Are Contributing to Automation & Creative Destruction

Posted by on Jun 2, 2014 in Advertising, DOOH, Insight, Interactive, Kiosk
How Digital Sign and Kiosk Technologies Are Contributing to Automation & Creative Destruction

A recent article on cnet reminded me of an experience I had from back in 2002. I was at CiCi’s pizza in Pensacola, Florida with a group of friends. For those of you not familiar with CiCi’s, it’s a gut-bomb, all-you-can-eat pizza […]