How Digital Signage Can Help Save Libraries

How Digital Signage Can Help Save Libraries

Our digital world consumed us all with electronic devices, tablets, and eBooks, so quickly, it seemed. And while our society is bewildered and drawn by touch screens, social interactions, and real-time updates, our print industry and institutions turn red with jealously and fight to keep society’s attention. “At least WE don’t need a USB cable…” […]

Software and a Strategy: The Top Secrets to Becoming a Marketing Automation Superhero

Posted by on Sep 28, 2015 in Advertising, Content, Education, Insight, Software
Software and a Strategy: The Top Secrets to Becoming a Marketing Automation Superhero

Marketing automation is about streamlining marketing. In a business universe that is now focused on driving performance and seeing results, marketing must be, well, automated. But in addition to automating marketing so that business owners will eventually see the fruits of their labor through consistency, which often mean a larger ROI and bottom line, marketing […]

The Internet of Things (IoT) Evolves into the Internet of CUSTOMERS

Posted by on Sep 25, 2015 in Content, Interactive
The Internet of Things (IoT) Evolves into the Internet of CUSTOMERS

In case you haven’t noticed, we’re real big into the internet of things with digital signage. IoT is a huge technological trend that is impacting the business world – customers, businesses, and marketing alike. Not only is it a huge trend today, but this week’s Dreamforce conference powered by Salesforce talked a great deal about […]

How Digital Signage Can Help Your School

Posted by on Sep 18, 2015 in Digital Signage Software, Education
How Digital Signage Can Help Your School

No business is too large or too small to reap the benefits and advantages of digital signage. In addition, aside from businesses, many schools and educational organizations and institutions are getting “on board” with digital signage (pun intended). And why? What are the benefits? To better reach their students. What is Digital Signage? For you […]

How to Rediscover the Creative Kool-Aid

Posted by on Sep 14, 2015 in Insight

Think back when you were a child. What did you want to be? What was your favorite game to play? Did you have an imaginary friend? What is the common ingredient we used to create these things when we were children? Our imaginations. And what key ingredient did we use to power those imaginations? Creativity. […]

4 Thrilling Tactics to Entertain Customers with Digital Signage

Posted by on Sep 11, 2015 in Insight, Interactive, Kiosk

Technology continues to shape and drive our world…and our future. Or is it our world that drives technology? The digital signage industry is on the verge of change, but not necessarily because technology is about to shift again, but because consumers are looking for an “experience”. Customers are more in control of how markets function […]

Big Data and the Cloud – Right for Your Business?

Posted by on Sep 8, 2015 in Digital Billboards, Insight

Technology and today’s fast-paced world pushes businesses to join “the cloud”. While it’s tempting to go 100% digital and move all files, archives, and correspondence to a cloud-based server—especially with the convenience of being able to access anything, anywhere. But many businesses still struggle with the idea of moving to “the cloud”. So how do […]

A Winning Marketing Formula

Posted by on Sep 1, 2015 in Insight

It’s a revolution. IoT is taking over. But this isn’t new news. IoT or the Internet of Things is creating new buyer and market experiences…and digital signage is right behind it via cloud-based technology Enhancing the Experience. We’ve talked about how cloud-based technology is now driving marketers’ abilities to reach target audiences and customers, all […]

Digital Signage Technology Expectations Continue to Grow

Posted by on Aug 28, 2015 in Insight

We’ve talked a lot recently about digital signage technology and how it has changed vastly over the last several years. But in addition to technology shifts, and marketing teams scrambling to keep up and integrate technology in the latest trends, digital signage expectations have also changed. Today, more and more companies and organizations are incorporating […]

Keep it Simple: How to Craft Compelling Content that Sparks

Posted by on Aug 7, 2015 in Insight

Several years ago we talked about the future of digital signage technology. Back in the day, many digital signage software companies were working on developing software in order to keep up with digital demands, which are constantly changing and shifting…and marketing is constantly trying to keep up. Content is (Still) King. In the world of […]