How Digital Signage Has Changed Marketing

Posted by on Aug 12, 2017 in Insight

The marketing technology or commonly known as the “martech” age is reshaping marketing as we know it. Although technology has arguably made marketing more challenging, complex, expensive and easier in some aspects, it has also forced organizations and companies to take a good, hard look at their current marketing strategies and leverage new resources to […]

3 Examples of Technology That is Changing the Face of Marketing

Posted by on Aug 1, 2017 in Insight

Many entrepreneurs are forced to wear many hats. For example, entrepreneurs are marketers, which means they must also become tech experts and even psychologists to help them understand consumer patterns and behaviors as well as their media consumption and through which channels so that entrepreneurs can tailor their marketing and advertising strategies accordingly. If you […]

A Quick and Easy Guide to Enhancing Customer Engagement with Digital Signage

Posted by on Jul 22, 2017 in Insight

The customer experience is everything today. As a result, more companies are focusing their efforts and resources on delivering interactive, quality, and engaging experiences that attract customers attention. However, improving the customer experience might not be as easy as it sounds. Companies are forced to get creative, and invest in other digital marketing channels and […]

How to Use Digital Signage to Market to Millennials

Posted by on Jul 15, 2017 in Insight

Most businesses would agree that marketing to millennials has been a distinct challenge. As a result, marketing to millennials has been a recurring topic in marketers’ minds and in marketing meetings during the peak of the digital revolution. Although many companies today led by “Baby Boomer” executives claim that millennials possess an “entitled” attitude, the […]

The Future of Digital Signage and AI

Posted by on Jul 8, 2017 in Insight

Artificial intelligence (AI) technology is becoming more than something we only read about. AI technology has greatly evolved over the years, coming a long way from the 1950s, when it was first used in various for government operations and science experiments. However, today AI technology is beginning to commercialize, making its way into business, marketing, […]

3 Small Ways to Change Your Digital Marketing Strategy That Will Make a Big Difference

Posted by on Apr 23, 2017 in Insight

Marketing has changed considerably in the last decade. In fact, it’s even changed considerably in the last 12 months! Marketing is now powered by technology, data, and analytics, which has pushed marketing further from the “art” it used to be. Marketing has changed so much that many marketers feel that creativity has been replaced with […]

How to Avoid “Ugly” Marketing on Your Digital Displays

Posted by on Mar 25, 2017 in Insight

One challenge for many marketers when trying to organize and define their content marketing strategies and align them appropriately with a digital display is trying to determine what their ad contents should say. It might seem obvious that a marketer’s number one goal is to reach and attract the right audience while also accurately relaying […]

Digital Signage Conference 2017: A Vision of the Future

Posted by on Mar 12, 2017 in Insight

It’s that time of year again; a time when over 200 exhibitors and the biggest names and brands in digital signage technology and communications come together to showcase the newest and most interactive technology designed to change the face of digital signage: the Digital Signage Expo (DSE) 2017. Signs, Signs Everywhere Signs… Digital signage technology […]

Digital Marketing Hits New Level with Advanced Digital Signage Technology

Posted by on Mar 5, 2017 in Insight

So, you think you have a solid marketing strategy. Sure, clear and transparent goals, automation tools, and technology and equipment are all crucial to ensure a successful marketing campaign. However, these things aren’t the most important. One key ingredient to a marketing masterpiece is personalization. Personalization is key in ad content, messaging, and in the […]

The Truth About Your Current Marketing Channels

Posted by on Feb 20, 2017 in Insight

Digital marketers have a wealth of methodologies, tools, technology and marketing channels available to them today. In fact, it’s somewhat overwhelming. It takes a great deal of time, effort, and resources in order to market and maintain a solid presence on every channel. But the truth is it might be unnecessary to use every channel… […]