How Digital Signage Can Help with Account-Based Marketing

Posted by on Apr 24, 2016 in Digital Marketing, Insight

Marketing is a constantly changing industry. Think about how much it has changed in the last decade. With improvements and enhancements in technology, marketing continues to change and shift… and digital signage is responsible for some of those shifts. But even after getting through the first quarter of 2016, we are about to see a […]

How Hospitals Are Using Digital Signage

Posted by on Apr 12, 2016 in Insight

It’s no secret that digital is leaving massive footprints in various industries. In fact, the chances of you noticing a digital display while driving on a highway, using public transportation or visiting a restaurant are higher today than they have ever been. One industry we are going to exam a little bit more closely today […]

A Guide to Using a Digital Signage Content Management System

Posted by on Apr 10, 2016 in Insight

Regardless of whether you are a pro or you are still trying to figure out what it is and how to use it, a digital signage content management system is crucial in managing, monitoring, and measuring digital marketing campaigns today. Digital signage content management system is a key partner in digital signage technology. You can’t […]

Who is a Digital Signage Champion?

Posted by on Apr 2, 2016 in Insight

We’ve talked a great deal about getting a handle on digital signage technology and how to use it and make it work for your business. While we’ve made it sound super easy, the truth is companies still need resources—such as money, technology, and talent to make it all work. To avoid spending time and hard-earned […]

The Anatomy of Great Display Technology that Actually Works

Today’s business and marketing landscape is all about technology. It’s about reaching target audiences and millennials—and the most effective way to do this is by digital display communications. Digital signage is among the top most effective, attractive, and eye-catching communication mediums available. But what about this technology makes it work so well? Read on to […]

4 Marketing Technologies Your Business is Probably Missing Out On

Posted by on Mar 30, 2016 in Insight

Businesses can’t think of marketing today without marketing automation. But what the heck is marketing automation and why is it all we hear about today? Marketing automation is a streamlined system in place that boost quality leads, strengthens customer and influencer relationships, and even streamlines business’ marketing strategies.   Marketing technologies are the key behind […]

How Digital Signage and Media Can Reach a Totally New Type of “Generation”

Posted by on Mar 26, 2016 in Digital Marketing, Insight

What do digital signage and the media have in common? Two words: communication and generation. Obviously the media is still a huge and effective way to businesses to communicate to consumers via traditional and digital channels—such as TV commercials, radio broadcasting, social media, and even digital signage. By “generation” we are really referring to two […]

How Organizations Can Use Digital Signage Internally

We’ve talked a lot about the benefits of using digital signage as a part of a marketing campaign and strategy. From using it as a resource to manage and disperse content to delighting and engaging customers to lead generation and nurturing and to endless display advertising possibilities, digital signage certainly has a long list of […]

How to Build a Digital Marketing Campaign with Digital Signage

Posted by on Feb 25, 2016 in Interactive, Miscellaneous

Digital marketing campaigns are where it’s at today in the world of marketing. As we’ve discussed before, you are either a traditional marketer or a digital, inbound marketer. But what is the difference? And how can this difference impact how you use digital signage? Make Way for a Campaign Let’s say you are just starting […]

3 Marketing Hacks that Should Be in Your Strategy

Posted by on Feb 21, 2016 in Advertising

Every job and industry has its challenges. But marketers face unique challenges. This is because the challenges for marketers involve societal shifts, twists, and trends, which are all tied to consumer behavior. As a result, marketers are constantly in a state of “agile” marketing, which means they must be ready to adapt as trends shift. […]