How Digital Signage Can Be a Time-Saver

Posted by on May 22, 2016 in Insight

Marketing and the digital signage industries are fast-paced, and constantly changing and shifting. This has forced entrepreneurs, marketers, and digital signage real estate owners to also move quickly in order to keep up with industry trends and demands, and maintain their competitive edge. Technology also makes up a huge part of marketing and digital signage, […]

How to Use Digital Signage for Storytelling

Posted by on May 13, 2016 in Insight

The digital marketing landscape is a living organism; it continues to change and shift with every passing year. In fact, some marketers believe that the term “digital marketing” will eventually die away, as the world of content marketing embraces more human psychology and storytelling. Bringing the Human Story to Life on the Big Screen As […]

How to Syndicate Ads and Content with Digital Signage

Posted by on May 9, 2016 in Insight

There are many moving parts in any digital marketing: lead generation, attribution, automation and content. All these areas play a crucial role in the lean marketing funnel. But while each area serves its own unique purpose in the larger marketing funnel, they are also integrated with one another. However, just because a business or network […]

How Digital Signage Can Help with Account-Based Marketing

Posted by on Apr 24, 2016 in Digital Marketing, Insight

Marketing is a constantly changing industry. Think about how much it has changed in the last decade. With improvements and enhancements in technology, marketing continues to change and shift… and digital signage is responsible for some of those shifts. But even after getting through the first quarter of 2016, we are about to see a […]

How Hospitals Are Using Digital Signage

Posted by on Apr 12, 2016 in Insight

It’s no secret that digital is leaving massive footprints in various industries. In fact, the chances of you noticing a digital display while driving on a highway, using public transportation or visiting a restaurant are higher today than they have ever been. One industry we are going to exam a little bit more closely today […]

A Guide to Using a Digital Signage Content Management System

Posted by on Apr 10, 2016 in Insight

Regardless of whether you are a pro or you are still trying to figure out what it is and how to use it, a digital signage content management system is crucial in managing, monitoring, and measuring digital marketing campaigns today. Digital signage content management system is a key partner in digital signage technology. You can’t […]

Who is a Digital Signage Champion?

Posted by on Apr 2, 2016 in Insight

We’ve talked a great deal about getting a handle on digital signage technology and how to use it and make it work for your business. While we’ve made it sound super easy, the truth is companies still need resources—such as money, technology, and talent to make it all work. To avoid spending time and hard-earned […]

The Anatomy of Great Display Technology that Actually Works

Today’s business and marketing landscape is all about technology. It’s about reaching target audiences and millennials—and the most effective way to do this is by digital display communications. Digital signage is among the top most effective, attractive, and eye-catching communication mediums available. But what about this technology makes it work so well? Read on to […]

4 Marketing Technologies Your Business is Probably Missing Out On

Posted by on Mar 30, 2016 in Insight

Businesses can’t think of marketing today without marketing automation. But what the heck is marketing automation and why is it all we hear about today? Marketing automation is a streamlined system in place that boost quality leads, strengthens customer and influencer relationships, and even streamlines business’ marketing strategies.   Marketing technologies are the key behind […]

How Digital Signage and Media Can Reach a Totally New Type of “Generation”

Posted by on Mar 26, 2016 in Digital Marketing, Insight

What do digital signage and the media have in common? Two words: communication and generation. Obviously the media is still a huge and effective way to businesses to communicate to consumers via traditional and digital channels—such as TV commercials, radio broadcasting, social media, and even digital signage. By “generation” we are really referring to two […]