Keep it Simple: How to Craft Compelling Content that Sparks

Posted by on Aug 7, 2015 in Insight

Several years ago we talked about the future of digital signage technology. Back in the day, many digital signage software companies were working on developing software in order to keep up with digital demands, which are constantly changing and shifting…and marketing is constantly trying to keep up. Content is (Still) King. In the world of […]

The Buyer Journey into the Cloud

Posted by on Aug 5, 2015 in Advertising

In today’s busy and competitive world, the buyer journey is becoming longer, more intricate, and more complex. Sales and marketing teams spend a great deal of time trying to hone in on their target customers—and really trying to understand the buyer journey. The Journey Starts Here. But the psychology behind the buyer journey goes beyond […]

5 Foolproof Ways to Improve Customer Service…and Make Your Life Easy

Posted by on Jul 31, 2015 in Advertising

There’s a lot to think about when operating a business. And even many solo-preneurs know what it’s like to wear multiple hats. But there is a way to keep up with the daily tasks of running a business and connect with customers to boost brand recognition and sales. If you haven’t already, consider Software-as-a-Service (Saas). […]

Make Your Digital Signage More Social with Social Components

Posted by on Jun 17, 2015 in Company News, Features, Social Media
Make Your Digital Signage More Social with Social Components

Our engineers have been busy. In this release we are introducing new digital signage components including enhanced Facebook, Twitter, Digg, Instagram, Google Calendar and much more. Best of all, Enterprise users can start using these new components right away while free users can now play with enterprise components even without upgrading. Checkout the list and […]

Queue Management Software with FasterQ

Posted by on Apr 28, 2015 in Insight

We’ve officially released FasterQ, our queue management software solution. You can learn about the features by watching the video tutorial or checking out the open source code which you can fork on Github. As part of the open source StudioLite, FasterQ allows venues to manage customers, clients or groups in queue. Individuals can be added […]

FasterQ and Our Open SDK

Posted by on Apr 13, 2015 in Company News, Content, Insight, Interactive, Retail

I’m always a bit amused by some of the press from companies in the industry touting “first to market interactive digital signage” or “industry leader in digital signage and social media integration” or [insert your own buzz here]. When there’s no liability or fact checking, it makes such PR sound more compelling than it should […]

Latest 2015 Product Roadmap

Posted by on Feb 25, 2015 in Features, Hardware, Interactive

2015 is shaping up to be another great year. I recognize it’s been a while since we last posted to the blog, but we’ve been extremely busy on several feature and product additions. In addition, we’ve been working directly with clients on some fairly interesting projects at the close of 2014 and on in to […]

Why The Ancillary and Non-Sexy in Digital Signage Deserve More Attention

Posted by on Dec 10, 2014 in Advertising, Insight

Investors simply love cash-on-cash recurring revenue. Virtual products with no need to ship, install or provide long-term, meaningful support for–that’s the ideal business model. This is one of the very reasons Google has determined to move away from a hardware strategy altogether. Contrast that with the high margins gleaned from Apple upfront hardware purchases and […]

Sinking Ships: How Failing (and Nearly Failing) Providers Have Helped to Spur Our Recent Growth

Posted by on Aug 19, 2014 in DOOH, Industry, Insight
Sinking Ships: How Failing (and Nearly Failing) Providers Have Helped to Spur Our Recent Growth

The niche of digital signage has seen a number of casualties in the last few months, none of which bodes well for the industry at large, but which is expected for an industry bred out of technology. Low barriers to entry, ease of scalability and free software solutions make it difficult to compete in an […]

Why Too Many Digital Signage Networks Fail — And What to Do About it

Posted by on Aug 11, 2014 in Advertising, Content, Insight, Pontifications
Why Too Many Digital Signage Networks Fail — And What to Do About it

The difference between success and failure in nearly anything is measured in that small incremental increase on the margin. The marginal difference is what often separates the brilliant scholar and the talented athlete from the nobody. It’s arguably one of the reasons Lebron James gets paid more, why an inch in your height accounts for roughly […]