In recent years, many business owners have made a leap of faith and ventured into installing a digital signage network in their real estate. Many of them failed, some succeeded, some – succeeded big time. The prospect of boosting one’s business with digital signs is so enticing that digital signage suppliers are being overwhelmed with inquiries from small, medium and large-size enterprises. While the general idea is pretty simple – install screens, attract attention, promote-upsell-cross sell, the actual business models, content strategies and implementation tactics are still being tested by trial and error, causing a lot of entrepreneurs to sit on the fence until clear cut recipes for success are easily available.
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