The Future of Digital Signage and AI

Posted by on Jul 8, 2017 in Insight

Artificial intelligence (AI) technology is becoming more than something we only read about. AI technology has greatly evolved over the years, coming a long way from the 1950s, when it was first used in various for government operations and science experiments. However, today AI technology is beginning to commercialize, making its way into business, marketing, society and our everyday lives.

For example, let’s take a quick look at retail—an industry that is suffering severely from competing with eCommerce and a less than satisfactory in-store customer experience. Although customers enjoy the convenience of being able to make purchases online without ever leaving the house, research also suggests that customers still prefer to experience a product first-hand and interact with it in-person before making a purchase decision.

As a result, many brick-and-mortar retailers are investing in AI technology to enhance the in-store customer experience, such as the use of digital mirrors and digital signage. In fact, one industry that is expected to see immense growth with the use of AI technology is digital signage.

Digital Signage: AI in Content Marketing

Digital signage technology is evolving and incorporating AI technology. For example, AI-based digital signage networks are able to determine which ad to display to customers by “intelligently” interpreting audience engagement levels and customer behavior patterns and data. Furthermore, digital signage networks that use AI are proven to increase content relevancy by up to 50 percent.

AI Investments: 2017 and Beyond

Businesses have already seen the value in integrating AI technology into everyday business use and for advertising purposes. In fact, marketers have already begun to invest heavily in AI, specifically to help them improve and reshape their content marketing strategies. In fact, data collected from SurveyMonkey indicates that many market leaders in the U.S. will invest in AI to help them develop their content marketing efforts in 2017.

Additionally, approximately 30 percent of survey participants claim they would likely use AI to help them boost the effectiveness of their content marketing strategies in the future.

Are Consumers Ready for AI?

It is clear that many marketers and businesses are seriously considering and investing in AI technology. The majority of marketers and businesses are confident about investing in AI technology because they know that consumers will react positively to it. A simple glance back to July 2016, only a year ago when many were convinced that Pokémon Go would take over the world is a clear indication that consumers are ready for AI.

Additionally, with the impending release of the new iPhone, which is rumored to be released later in 2017, is expected to feature a complete redesign and even feature traces of AI technology, including facial recognition capabilities.

Since the majority of consumers already interact with brands from a mobile device, devices with AI capabilities will further change the way consumers make purchases, interacting with brands more than ever before, and creating some exciting digital signage advertising opportunities.


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