Each year businesses have a few opportunities to market their new ad campaigns via digital signage on a larger scale. Most of these opportunities involve sporting events, such as the World Series and the Super Bowl. Most sports arenas have digital displays set up, giving businesses that want to take advantage of getting their business’s name in front of millions and millions of people. However, the Olympics are even bigger, generating even more viewers than the Super Bowl, and more of a widespread and diverse audience.
The Role of Digital Signage in the 2016 Olympics
In fact, digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event; the volume of athletes, spectators, and viewers from a global scale is impressive. Although there are some challenges related to how marketers use digital signage to broadcast a message or content, this marketing medium coupled with a reliable network solution are pushing businesses forward and getting their names out there.
A Large-Scale Challenge
Although digital signage provides businesses with a huge (literally) opportunity to market and advertise a message or content, and although there are cultural and other geographical challenges associated with this, yet another challenge is the Rule 40 advertising rule, which basically states that some businesses need consent before being granted authority to advertise during the 2016 Olympic Games.
Additionally, there are images, hash tags, words, and so on that cannot be used in advertising during the Olympic Games, but sports marketing experts claims that businesses can still use digital signage and get across a compelling and effective message
Visit this site here to read more about Rule 40, part of the by-laws in the Olympic Games.
How Digital Signage Makes Advertising Easier
On the flip side, however, digital signage has been making advertising easier during the 2016 Olympic Games. The accessibility of content management systems, media players, and a vast network of digital display spaces are just a few examples of how businesses and marketers have access to global audiences literally at the click of a button.
Finally, with the growth of digital signage and out-of-home network advertising (OOH), it shouldn’t come as much of a shock to discover that digital signage was projected to have one of its best-performing years yet. In fact, according to research, OOH network advertising revenues are projected to jump another 8 percent for the remainder of 2016.
The Name of the Game
Digital signage has changed the way we advertise during large-scale sporting events, and even events on a global scale, such as what we’ve seen with the 2016 Olympics. Although there are still challenges, such as the Rule 40 bylaws of advertising and even the challenge of advertising in global spaces and different geographical areas where sometimes messages are missed, digital OOH advertising networks will continue to dominate digital marketing.
If digital signage has made impressive growth in this year’s Olympics, imagine what the 2018 Winter Olympics will look like…