How Digital Signage Can Help SMBs on Small Business Saturday
It’s that time of year again. As we all spend the day recovering from our “turkey comas”, we are also beginning to think about gift shopping. As we peruse through the hundreds of mailers, ads, catalogues, and special promotions with get in our emails, we are all looking for ONE answer:
Where can we find the best deals this holiday season?
Today is Black Friday and tomorrow is Small Business Saturday. Retailers should be ready to go. But even as you spend today scrambling to prepare your store for tomorrow, here are some last-minute ways you can incorporate digital signage to really boost your sales get people in your door tomorrow for Small Business Saturday.
- Organize your communications. Digital signage is the perfect solution for this. In the rushing around and scrambling to open your doors tomorrow in hopes to really boost those fourth quarter sales this holiday season, it can be easy to cross communications, send out the wrong message, and completely blow your chances…
But with digital signage technology, you don’t have to worry. Have your message drafted, organized, and scheduled for first thing tomorrow morning, or whenever you find it best to reach out to your audience about your big sales and promotions.
- Here’s your chance to stand out. If you are looking for that compelling way to stand out during Small Business Saturday, then digital signage should be your first stop. Digital signage gives you a chance to stand out—so take it. By creating a compelling, unique message and display it in a way that is attention-grabbing and attractive, you not only reach your audience, you also connect with them.
If you are able to reach your audience, then the more likely they will be to share your store’s message over social media with their audiences, doubling your chances of success…
- Perfect placement. Now that you’ve got your message drafted, scheduled, and organized, and you think your message and display techniques will really stand out and create an impact, the last step should be placement. Where are your digital displays located in your store? Does your location have boards that users and customers can access themselves to look up the latest deals? Are your digital display boards located near an entrance that will likely attract customers in?
Put the same amount of thought into placement as your initial message. The two go hand in hand and when delivered appropriately and correctly, you can really make a difference and capitalize off that success.
If you haven’t thought much about Small Business Saturday this year, not to worry. With digital signage, you still have time! Contact the expert team at Digital Signage today to find out how you can maximize your opportunities this Small Business Saturday.
