Imagine a retail store bereft of actual retail sales assistants where the entire system, including the trying on of clothes, the purchasing and the checkout is all automated–done on the customers’ terms. Well that’s exactly what Seattle-based company Hointer has done. Started by former Amazon exec Nadia Shouraboura, Hointer aims to completely revolutionize the way we shop for clothes.
The concept is essentially this: take the convenience of shopping online and combine it with the convenience of shopping in the store and combine them. In doing so, it’s important to keep in mind that not all of the conveniences of both carry-over, but the concept is “cool” enough that it just might take.
After downloading the Hointer app, an employee helps you figure out how to use it by guiding you through the store. The store comes complete with QR code recognition and smartphone tapping, presumably using some type of technology like bu.mp to try-on, add to cart and checkout with ease.
The eventual goal is to make customers take care of themselves while providing them with a highly-unique and definitely interesting in-store experience.
Certainly every Hointer store will be equipped with some newly-minted digital signage. It’s just a no-brainer. Even if all retail stores don’t become THIS automated, they could certainly take some lessons from this tech start-up.