Best Business Apps for the iPad

Posted by on May 11, 2011 in DOOH

When the iPad was first released January 27, 2010, it came with huge success. And although Apple’s initial release of the product was intent on capturing as many consumers as possible, I’m sure little Steve Jobs was just scheming on all the potential uses for such tablet PCs in the years to come. It was […]

Blue Ocean Strategy

Posted by on May 8, 2011 in DOOH

The only way to beat the competition is to stop trying to beat the competition…In blue oceans, competition is irrelevant because the rules of the game are waiting to be set….Products become commodities, and cutthroat competition turns the red ocean bloody…

Can a tablet be classified as an out-of-home advertising device?

Posted by on Apr 27, 2011 in DOOH

Generally the digital out of home advertising industry is fairly liberal in what they would define as a DOOH display. When I asked myself whether tablet PCs in all their recently and belated glory were legitimate digital out-of-home advertising displays, I had to answer myself (I am regularly having conversations with myself) like I do […]

Microsoft Surface vs. Tablet Restaurant Menus

Posted by on Apr 21, 2011 in DOOH

When Microsoft Surface first come out, I recall one of the main selling points was that it would eventually replace the standard restaurant dining table surface as a means of being able to view what you could potentially order as well as give you the ability to charge a credit card by simply placing it […]

The Restaurant Experience of the Future

Posted by on Apr 13, 2011 in Digital Menu Boards, DOOH, Menus

Here are some of my thoughts on the restaurant experience of the future. This post includes nothing on digital menu boards, but is mostly a post about the potential power of tablet menus. I would really like feedback on this one… Social media integration with handheld tablet restaurant menus will be of supreme importance. Let […]

Eliminate a Waiter

Posted by on Apr 7, 2011 in Menus, Tablets

These videos come to you from the LaGuardia Airport, Chicago. A friend and associate passed these along and I thought we should post them. Just one example of what you can do with the software. You can order directly from the tablets and click through to see various menu items. My apologies that one of […]

Yelp Integration

Posted by on Apr 6, 2011 in Menus, Tablets

Social media will eventually become a high-priority requirement as restaurants continue to implement tablet menus. Without integration with social media sites like Twitter, Facebook and especially Yelp, businesses

Definition: “Digital Signager”

What is a digital signager? Please read our simple definition below. Definition:  Any human who engages in digital signs or digital signage. This could include but is not limited to the following: software developers, content creators, sales engineers, salespeople, advertisers, brand managers, IT personnel and business owners. A digital signager is a person who engages […]

Non-Traditional Restaurant Menus

Posted by on Mar 30, 2011 in DOOH

If you are looking to open a restaurant in the near future (and many may be given the statistics I read a few years back which

Why are you so critical of digital signage tradeshows?

Posted by on Mar 27, 2011 in Advertising

I was having a conversation the other day with a fellow “digital signager” regarding the goodness and not so goodness of tradeshows and other industry events. He was blunt. He lambasted anything that had to do with an industry tradeshow, regardless of what industry you are in. He said they were always a big waste […]