Hunting: Elephants vs. Rabbits

Posted by on Jun 30, 2011 in DOOH, Industry

The first time I heard the preceding question, it was in reference to sales. It was another way of saying, “make sure you get some small sales to keep the wolf away from the door, before you go after the large sales.” The idea works, especially for local networks. It’s much easier to sell the […]

Private-Label Digital Sign Networks

Posted by on Jun 30, 2011 in DOOH, Industry

Sometimes indecision is far more crippling than making the wrong decision. Choosing your digital signage business model is no exception. As a result, it is vital that due diligence is done in the “discovery” of your project to ensure you’ve settled upon the right modus operandi for deployment. However, this also must be done efficiently […]

Mobile Marketing (SMS) and Digital Signage

Posted by on Jun 30, 2011 in DOOH, Industry

“Mobile marketing” and “digital signage” have been buzz phrases over the last couple of years. Both mediums offer unique and strategic ways to connect with consumers. With a cellular phone in nearly every pocket in the country, mobile marketers realize the vast opportunity to connect. On the other hand, digital signage vendors and network administrators […]

Creating and Choosing Relevant Content for Digital Signage

Posted by on Jun 30, 2011 in Content, DOOH

I used to love games like Candyland and Apples to Apples when I was a kid. Interestingly, I’m always looking for better, more efficient ways of doing things. And, as a result, I’m always making comparisons. Perhaps this is what has attracted me to digital signage as a method of advertising. Digital signage has the […]

Five Reasons Why Signage Networks Fail

Posted by on Jun 30, 2011 in DOOH, Industry

Future Source Consulting, a UK based company just released a white paper outlining five reasons why digital media networks fail. A recent post at Minicom outlines this wonderfully. Although software solutions have improved and hardware prices have continued to fall, we’re not out of the fray just yet. Network building still has a hefty price […]

Click Fraud Increases Bode Well For Digital Signage

Posted by on Jun 30, 2011 in Advertising, DOOH

Well, some good breaks have come of late for digital signage, including some independent reports that pay-per-click fraud for internet advertising is on the rise and not going down. ClickForensics, an independent analysis company, has determined that although the major search engines have increased their policing of click fraud in various ways, it still continues […]

Chinese Digital Signage

Posted by on Jun 30, 2011 in DOOH, Industry, International

A digital signage news report stated: ‘China is set to take over from the United States in 2008 as the biggest source of growth in global ad spending. Although the United States remains a much larger advertising market over all, China will account for 24 percent of new spending worldwide, compared with 20 percent for […]

THE Digital Signage Blog

Posted by on Jun 30, 2011 in Blogger

This post is to define what the digital signage blog is and what it is not. That way, when we receive some snide comments from internet trolls, we’ll be able to cite this entry as our “kick off” point. What the digital signage blog is… Just like any other blog, the digital signage blog is an […]

DOOH is Cutthroat

Posted by on Jun 30, 2011 in DOOH

I read an article posted by Bill Gerba of Wirespring several months ago where he speaks about how digital out-of-home advertising is literally snagging valuable and longtime customers from traditional mediums. The article’s title was “Can out-of-home play nice with traditional channels?” Those at least somewhat familiar with the digital signage industry will recognize the familiar […]

Top Ten Digital Signage Industry Blogs

Posted by on Jun 30, 2011 in Blogger, DOOH

I just thought I would post some of my favorite digital signage blogs. I’m subscribed to all of these blogs and regularly read the content they provide. These blogs are not listed in any particular order. Enjoy! POPAI Digital Blog. This is a newly launched blog so I’m fairly new to it. However, it’s a […]