50 Questions for Digital Signage Vendors

Posted by on Jun 30, 2011 in DOOH, Industry

Throughout the sales process, I receive question after question regarding software and hardware capabilities and solutions. And, as one might guess, the expertise and knowledge behind the questions I’m asked vary greatly based on the experience. Out of pure curiosity, I started to jot down the questions I was being asked. All in all, I […]

Google Digital Signage

Posted by on Jun 30, 2011 in DOOH

A post a couple of years back initially piqued my interest because of its relevancy in the out-of-home space. It highlights Google for what they are best at: advertising. There were some initial patent filings and underground buzz about the project which seems to have died a bit. But, Google is at it again. Last […]

Has Digital Signage “Crossed the Chasm”

Posted by on Jun 30, 2011 in DOOH

Like Lyle Bunn, I believe 2008 was the maturation year for out-of-home.  It truly did “turn the corner.” Similarly, 2009 holds as much promise for the budding industry. In his industry publication Jimmy Shaeffler remarked at the hurdles digital signage would have to go through before DOOH reached the summit, “Ten years from the publication date […]

Digital Signage ROI: Past, Present & Future

Posted by on Jun 30, 2011 in DOOH, Industry

Let’s face it, when the economy tanks, so does advertising–most often branding focused advertising. I’m a numbers person anyway, but the reason I love the Internet is because it’s measurable. You can predict, focus, and hone your ROI to a scientific level. Of course, other methods such as direct mail can be just as measurable, […]

RFID and Digital Signage

Posted by on Jun 30, 2011 in Content, Mobile

If we were to throw privacy out the window and just talk about the “far-out” technological possibilities of RFID and digital signage, we may well see how both technologies will one day be used symbiotically. As signage morphs into a more dynamic content medium, we’ll certainly see more integration with other devices like mobile phones. […]

G Speak Interactive

Posted by on Jun 30, 2011 in DOOH

This application, brought to you by G-Speak reminds me of the blog post on gestural digital signage app showcased at CES. In fact, this application is very similar, not to the advertisement scene in Minority Report, but the OS Tom Cruise uses in catching precrimers. It’s a very unique system. I find it very hard to […]

Change in the Media Trifecta

Posted by on Jun 30, 2011 in DOOH

The term trifecta was originally used in the horse race industry, but it now owns a broader definition. It’s a conjunction of “tri” and “perfecta” denoting the first three finishing horses, perfectly predicted in their corresponding places of first, second, and third. In media and marketing this trifecta has traditionally been Television, Print, and Radio–the […]

Sex and the Signage

Posted by on Jun 30, 2011 in Displays, DOOH

What do Sarah Jessica Parker and the Maytag Man have to do with digital signage? Sex sells. Advertisers always know where to hit. They’ve studied brain functions, audiences, reactions, and know human behavior. This is why sex is used as a vehicle to sell everything from tires to toilet paper. Frankly, it is often a […]

Perfecting Your Digital Signage Elevator Pitch

Posted by on Jun 30, 2011 in DOOH, Industry

I’ve seen countless posts across the web with the phase, “what is digital signage?” They still pop up once in a while, not as regularly as they did two years ago, but they still appear. Still, as a content distribution medium, digital signage has not yet reached the general populous as a “household name.” We’re […]

How TIVO and DVRs Relate to Digital Signage

Posted by on Jun 30, 2011 in DOOH, Industry

Even Superman has his kryptonite. And, like the song says, “video killed the radio star.” All types of media have chinks in their proverbial armour. The question we need to ask is, what is the weakness in the “killer apps” of today? The key to understanding a sudden decrease in media effectiveness can sometimes be […]