Following the initial foray into the Jumbo-jumbos like the Dallas Cowboys, our own Seattle Mariners have plans to install the largest digital billboard in major league baseball.
I had a good friend who went down to a football game at the Cowboy’s stadium to experience the following:
In his own words, “When you spend $1B on a stadium, it’s totally worth it to have <10% of that expense go toward something as cool as the Cowboy's Jumbotron. It made my ticket worth an extra $30 at least." How many more of these will we see? My guess is their installation in major sports arenas will only grow over time.