How to Engage Your Audience with Video Marketing and Digital Signage

Posted by on Jul 9, 2016 in Advertising, Corporate Communications, DOOH

So let’s say you have successfully implemented a solid content marketing strategy to use via your digital display space. You’ve increased your audience, you’ve boosted leads and sales, and business is just…better. So when is it time to take your marketing to the next level? What is the next step in your campaign? If you haven’t already considered video marketing, then the time is now.

Video marketing is really in today. In fact, Internet marketing experts claim that online videos account for approximately 50 percent of all mobile traffic. Furthermore, video marketing and usage is expected to increase by 69 percent by 2017.

Is your business using video?

If you are curious as to how to use video marketing in your digital signage marketing campaign, then read on to learn how as well as some of the key benefits to using video.

Roll with Video Marketing

If your business is in the B2C market, then you should be using video in your content marketing strategy. In fact, video has proven to boost B2C lead generation, and is even attracting other businesses, such as financial organizations, insurance companies, and even real estate professionals.

Furthermore, video has become a quicker, easier, and more convenient way for businesses to tell their story, share information about new products and/ or offerings, and is also engaging, innovative, and immersive, especially in the mobile marketing space.

How Do You Use Video with Digital Signage?

Much like you would upload any ad contents package to your content management system built into your digital signage software, video works much the same way. Upload your video file and simply schedule it to play (and replay) at certain times during the day and week, and watch your audience engage with your brand more than ever.

Not As Expensive As You Think…

Finally, many entrepreneurs, business owners, and professional marketers, particularly those who are new to the world of digital marketing, are under the false impression that video marketing is expensive and is likely outside of the scope of their budgets.

However, by simply taking a video using YouTube, a Smartphone or other type of app, you can take a quick video either to give your audience a quick shout out, take a virtual tour of your store, or even feature new products on your shelves, for example. In 30 seconds, you would be surprised what you can capture, and how this simple tool can boost your audience, brand awareness, and sales almost instantly.

Make the Call…

Finally, just like any other type of ad using graphics, images or photos, don’t forget to give your audience a call to action at the end of your video. This could be a number to call or a reason for your audience to visit your store, for example. With the power of video marketing and digital signage, you truly make the call…

Finally, regardless of whether your business is in the B2B marketing or B2C marketing space, you can successfully implement video in your digital signage marketing campaign. Video is where it’s at today, and it’s a great tool for engagement campaigns. Help your audience to remember your brand with video marketing and digital signage.

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