Digital marketing campaigns are where it’s at today in the world of marketing. As we’ve discussed before, you are either a traditional marketer or a digital, inbound marketer. But what is the difference? And how can this difference impact how you use digital signage?
Make Way for a Campaign
Let’s say you are just starting out with digital signage, and in an effort to incorporate your newfound technology into your marketing strategy and announce this victory to your audience, you should consider launching a campaign.
But where do you start?
Goals. Start at the beginning. Logical, right? But where is the beginning? Before launching any kind of campaign, you first need to consider your goals. What are your goals for your business—to generate more sales or revenue? To increase your customer base? More leads? Once you have defined your goal, you can move onto the next step…
Promotion Path. Once you’ve decided on your goal, the next step is to create or design an offer to your audience; something that will attract them to your business or to check out your products or services. An offer could be a sale, a promotion, or some type of “freebie” or something that you can blast over a digital display and that is easy for your audience to “share” with one another or even over social media.
The possibilities are endless; they just require a little creativity…
TIP: In order to effectively plan a promotion path or a true offer, you first should be able to identify who your ideal buyer is. Remember, marketing today is all about the buyer journey. Traditional marketing is market-centric; Digital marketing is buyer-centric.
Conversion Path. Once you’ve nailed down your offer, and you have built your offer according to your buyer persona, your next step can be to design a conversion path. How are you going to get your new lead to “convert” into a customer? What will it take for them to take that next step in the buyer journey or the purchase phase? How are you going to launch your promotion or offer?
Once you are able to get a conversion plan together, you can then publish your campaign. You can post a blog, publish a PR, send out an email blast, or advertise a message on digital signage.
The RIGHT Path. If digital signage is going to be a part of your campaign, then be sure to incorporate it as an elemental resource in your promotion and conversion paths in the most sensible ways. By using digital signage in your campaign, you can ensure that your campaign—and your business—are both moving down the RIGHT path to success.
For more information on how digital signage can work with you to provide successful solutions for your campaign, contact our expert team today. We have a number of products and services that enterprises have found useful and have boosted their marketing strategies. You can, too. Find out how you can do this for FREE today.