How Digital Signage is Revolutionizing Marketing

Posted by on Jun 7, 2016 in Advertising, Digital Signage Software, Insight

Many small businesses and entrepreneurs are always looking for the best possible ways to streamline, automate, and optimize their ad campaigns, content packages, and boost their return on marketing ROI. We’ve mentioned how challenging this area of marketing can be for businesses, entrepreneurs, and even digital signage real estate sellers. However, a series of innovative tools can make all the difference.

Read on to learn how digital signage software and tools can make entrepreneurs’ lives easier.

  • Build campaigns – The first step to organizing any marketing strategy is to build a results-driven campaign. In the digital signage industry, there are various tools and resources available that can help build and manage presentations.By taking advantage of these resources, entrepreneurs and marketers can build presentations with a business’ name, brand, and message, and can even include other components such as RSS feeds, Weather, stock tickers, and live newscasts in order to attract the ideal buyers and audience.
  • Manage campaigns – The ability to manage campaigns, ad contents and packages, and presentations across multiple remote digital display spaces will ensure the success of any campaign.Most digital signage software and tools are supported across a number of operating systems from Windows to Mac, and even mobile browsers. Manage campaigns and ad packages with a click of a button or a swipe on a mobile device.

    Yes, it’s that easy…

  • Scheduling – In addition to being able to manage campaigns and ad content packages, from designing and building a campaign and presentation and uploading the contents to various digital display spaces, having the ability to schedule which campaigns and ads appear on specific days, times, and so on is an important function of any digital signage tool that can make entrepreneurs’ and marketers’ lives that much easier.
  • Monitoring – So after all that work, how does a marketer know how a particular campaign is working? Which digital display spaces are performing? Which ones are under-performing?By using digital signage software and tools, entrepreneurs and marketers can monitor the KPIs, data, and goals aligned with each campaign to determine which campaign is working, which isn’t, allowing entrepreneurs and marketers to make more informed business and marketing decisions to maximize marketing ROI and boost their bottom line.

The Power of Digital Signage

With the power of technology, applications, and IoT, entrepreneurs and marketers have the ability to build, manage, control, monitor and track all ads, content packages, and campaigns assigned and scheduled to each digital display space.

For example, let’s say you run an eCommerce business, and you want to market to young urban individuals. Then you will want to consider designing and building an ad and message to run on a digital display screen in downtown New York.

Even if you are an entrepreneur based in Austin, TX, by the power of digital signage software and tools, you can still manage and monitor your campaigns, as well as scheduling when they offer and how often from your current location.

Visit here to learn more about the different types of digital signage software, tools, and technology, and how you can use them to optimize, streamline, and automate your marketing.

As a marketer, business owner, entrepreneur or digital signage real estate seller, the power of digital signage technology not only streamlines and automates marketing for all stakeholders, but it also helps close the gap between marketers, entrepreneurs, and digital signage real estate sellers, revolutionizing the marketing industry.

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