No business is too large or too small to reap the benefits and advantages of digital signage. In addition, aside from businesses, many schools and educational organizations and institutions are getting “on board” with digital signage (pun intended). And why? What are the benefits? To better reach their students.
What is Digital Signage?
For you marketing or tech newbies, you might have heard of digital signage but you aren’t really sure how it works. Digital signage is a large (in scale) form of digital advertising and media that is a key component in the world of marketing today. Digital signage is an interactive version of a billboard that you would normally see driving down the highway.
So to make matters simpler: Digital signage is basically TV meets billboard advertising…with you controlling the content.
How Can Schools Benefit from Digital Signage?
Elementary, middle, and high schools and even colleges and universities all over the country are fully embracing the benefits of digital signage technology, especially since the majority of their study body (and customer base) is comprised of milennials and digital natives.
These generations are powered (literally) and engaged by electronic devices such as mobile phones and tablets. In fact, if you ask a number of them what a rotary phone is, they won’t have any idea. This is how much technology has changed these generations, and what marketers and businesses need to take notice if they want to reach them effectively.
Creativity at its Best.
Some of the creative ways schools are incorporating digital signage on their campuses include:
- Capturing students’ attention
- Posting announcements and events
- Sending emergency alerts
- Reducing cluttered bulletin boards
- Free up space
And the response of this digital signage movement? Favorable. If it’s an electronic device, then milennials and digital natives are likely to respond to it.
We might even see digital signage technology more in classrooms as it continues to shape and improve. In fact, some classrooms have already begun to execute this. Digital signage has the power to reach young minds, educate them, and captivate their attention like no other learning tool.
For more information on how you can integrate digital signage technology in your school or platform, and also have the control on what your audience sees, then contact the experts at Digital Signage today. We have the software your school needs to step into the MILLENIUM.