How Digital Signage Can Help Your Retail Business this Holiday Season

Posted by on Dec 3, 2016 in Insight

It’s the most wonderful time of the year. But is it? If you were to ask retail employees and employees, they might disagree. The holiday shopping rush of consumers leave employees and retail location owners frazzled and stressed, especially if they are under-staffed or are unprepared for the holiday season.

If employees at your retail location are stressed with an abundance of customers, phone calls, email inquiries, website orders – you name it; there’s a better way. That better way is digital signage.

Read on to learn about some of the ways digital signage can help the productivity, efficiency, and your own employees during this year’s holiday rush.

  1. Give your customers the tools they are looking for. By installing digital displays throughout your retail location, you can give customers the tools they need to find the product(s) they are looking for, look up coupons and deals, and even shop offline if you are out of product in your store, which can relieve some stress from your employees.
  2. Give your customers an on-demand shopping experience. By having digital displays at the front or dispersed throughout the store, you not only provide your customers with the tool they need to find what they are looking for, but you also give them the unique, interactive, and personalized shopping experience they are looking for – a complete win-win.
  3. Customers can shop a their own pace. Customers who pile into your store during the holiday rush seek your employees for questions and for help. However, when your employees are backlogged with helping other customers and answering phones, customers often get angry and frustrated with what seems like a lack of customer service.By having digital displays available, customers can help themselves to looking up a product online if they are unable to find it in the store or look up other store information. This not only helps improve the customer shopping experience but it will also lead to a better sales process, an increase in sales, and happier customers in the long run.

Digital signage has proven to be not only a valuable marketing tool, but also a vial resource for consumers in retail locations. Digital displays and digital signage not only help your employees find the information they are looking for in the half the time it takes to wait to speak with an available employee, thy can also give your employees a break.

Of course employees should be prepared for the holiday season long before it arrives. And when did a little had work ever hurt anyone? However, if your employees are constantly overworked and stressed, then morale decreases, and so does productivity, ultimately leading to angry customers.

However, by having digital displays and digital signage and technology in your store, you not only look sharp and professional, but you also tell you customers that you have what they are looking for this holiday season – whether in store or online – and that you value their business. A smooth shopping experience will surely make them think of your store first next year.

Enter your details below to subscribe to our blog.
We respect your privacy