Our digital world consumed us all with electronic devices, tablets, and eBooks, so quickly, it seemed. And while our society is bewildered and drawn by touch screens, social interactions, and real-time updates, our print industry and institutions turn red with jealously and fight to keep society’s attention.
“At least WE don’t need a USB cable…” – A Book
The print industry and institutions, such as libraries, continue to fight the battle against digital devices and all things requiring a USB cable while defending all things with a stitched binding.
Sorry, print world, but digital branding and advertising spending among U.S. brands is only going to increase to approximately $70 billion by 2018, according to BIA/Kelsey’s U.S. Local Media Forecast.
Additionally, growth behind local marketing will be driven by several interesting trends including preferences for online local information, more local social media marketing, and local shopping via mobile devices.
But even in today’s digital dimension, print won’t quit. The print world still continues to compete and won’t succumb to the waves of print pressure just yet…
Why Can’t We All Just Get Along?
We can. Regardless of whether our libraries are too proud to admit it, they are struggling to keep up with our fast-paced and evolving e-society. But why fight it? Libraries can join our digital revolution by implementing digital signage in their locations in the following ways:
Information Innovation – If visitors are looking for that special book or a famous work by a certain author, rather than having the ring the bell and wait for a staff member to answer their questions, visitors can look up their own information by accessing the digital information desk, saving libraries time and money.
Real-Time Events – Each library will often hold events from time to time – from children’s reading groups to author and book signings to other festivities in order to appease its audiences and attract community members and support. Why not reach out to communities more efficiently with real-time event schedules? Keep visitors and community members informed up to the minute with digital messaging and signage.
Save Time and Money – While most organizations feel that purchasing digital signage technology and installation costs might seem astronomical and outside most of their budgets, the initial investment can actually save libraries time and money from having to ask for volunteers or even paying staff to “man” these areas. Not to mention the software behind digital signage is free (and, yes, we really mean free).
Libraries can now put their staff members to work on more important activities such as archiving, marketing the library, and even more internal operations.
Digital signage has proven time and time again to provide many benefits to just about every industry. Digital signage might even save the print world from a (sshh…) sharp decline.
For more information on implementing digital signage in your organization or industry, contact the expert team at Digital Signage today.