How Businesses Can Use Content and Video with Digital Signage in 2017

Posted by on Dec 26, 2016 in Insight

This time last year, at the cusp of 2016, we saw how much video and visual marketing has dominated Internet traffic. In fact, 93 percent of marketers and businesses use video in their online marketing strategies.

So what does this mean for 2017?

Well, video marketing isn’t going away anytime soon. In fact, marketing experts predict that 74 percent of all Internet traffic will be video. By the year 2020, experts predict that video will make up approximately 80 percent of all Internet traffic.

So does this mean that video will trump written content and put all ad copy that marketers have worked so hard on to perfect and publish to shame?

No.
In this article, we will talk about how written content will still be powerful, and some creative ways to use content and video in a digital marketing strategy, and how to blast this content via digital signage for a bigger, brighter, and even more powerful impact in 2017.

 

Content is STILL King…

Marketers have been saying this for years, and it is still true. Although video is gaining popularity and in usage on home pages, product pages, and social media, the need and demand for high quality content is still very much a reality.

The most effective content marketing strategies incorporate both video and written content. And as the demand for a heightened and highly engaging customer experience (UX) continues to shift and grow, digital signage continues to play a huge role. Marketers and businesses can use digital signage, digital displays, and digital kiosks, for example to manage and broadcast ad packages that incorporate both content and videos.

How Businesses Can Use Content and Video via Digital Signage

Let’s use a retail store as our first example. A retail store can set up digital display screens around the store (or near the store front) that show current deals and offers and store promotions. Retail store managers can also play videos that feature store news clips and other industry-related news.

That same retail store can also use digital kiosks throughout the store for customers to look up product information, order products online or even watch videos on particular products. When customers enter this store, they are immediately impressed and drawn to the digital technology that they can’t wait to get their hands on.

In another example, let’s say a larger brand with multiple locations wants to target a specific geographic area in order to boost sales in that particular area. By studying and researching where the target consumer spends his or her time, a business might use digital display spaces near public transportation platforms or even giant digital billboards overlooking the highway.

Once a business determines where to rent a particular display space, then they can upload ad contents and ad packages, which feature both copy, video, and even live broadcasts that are also appropriate for that particular location.

The Best of Both Worlds with Digital Signage

Of course, these are just a few examples of how businesses can integrate both written content and video with digital signage, but hopefully you will now have some ideas bouncing around of how you can creatively use digital signage and video in order to give your digital marketing strategy a much-needed oomph in 2017.

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