Gamification & Digital Signage

Posted by on Jul 6, 2011 in Advertising, DOOH

There has been a lot of hype lately about the more newly emerging Gamification industry. Much of what is emerging in gaming is happening within social media sites like Facebook UGC and MySpace and is continuing through online gaming like Xbox Live and games like World of Warcraft. Personally, I am not a gamer. In fact, I’m not really into playing games in general, let alone video games. However, games can be a powerful way to interact

I was in a lecture this last week given by a local online game developing company called Bobber Interactive. Scott Dodson gave a lecture on how the gaming industry, including gamification has become something of a large market as social media has proliferated our lives. He spoke about FarmVille and CityVille and other successful games that have been developed for Facebook.

Bobber Interactive itself is creating a very interesting application for Facebook gamers which combines online gaming, social networks, competition and personal saving. Essential the company is attempting to get people to create good saving habits by using online gaming technology. The monetization idea of the company is very interesting as well.

It could easily be said that “Gamification: So Hot Right Now.” It is certainly a wave, riding on the coattails of the rampant success of social media networks. Interesting to me were the struggles which Dodson and others are working on overcoming as they attempt to penetrate this very lucrative, but fragmented and difficult market. Namely, it is difficult to keep people coming back. Generally, once they get bored with the game, they are off to the next big wave and the next game.

Since hearing several of these lectures, both live and online, it is certainly interesting to go out in the OOH world and see all of the opportunities available for gamification within this industry. It will continue to be a growing sector as digital signage is proliferated and more and more people are spending their time out-of-home.

Gabe Zicherman gave an interesting talk on the benefits of gamification which I have posted above. There is certainly potential here. There are nearly unlimited uses and applications here. However, overcoming the “boredom effect.”

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