FTC Finally Weighs in on Facial Recognition and Privacy, and So Can You

Posted by on Jan 5, 2012 in Advertising

With all the privacy concerns swirling around facial recognition technology, it was only a matter of time before the FTC weighed in. Companies in the online space are not the only ones being included. Digital out-of-home operators are also included in the potential regulation.

With all the previous blogs and ideas about facial recognition–including the feared potential of having a “Minority Report” experience–it only was a matter of time before such a thing happened.

“With facial detection in digital signs, is there a notice to consumers that the digital sign is using a camera that implements facial detection?” Koulousias asked. “Is there a notice if the ads are being targeted based on that?”

Under Section 5 of the FTC Act, the agency has the ability to bring cases if an act is deemed unfair or deceptive. At this point, though, the agency is in an information-gathering mode. “We’re really trying to figure out what’s going on in this space, how it’s being used, where it’s going [and] bring everybody together to discuss these issues,” Koulousias said.

In fact, you can follow the link below to weigh in yourself on just exactly what the Gubment should do with facial recognition and privacy:


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