What We Can Expect to See with Digital Display Advertising in 2016

When we look back at 2015, we’ve seen a huge growth in digital display advertising. We’ve talked about how digital signage has made a huge impact on SMBs, how it can help them to run like well-oiled machines, how it is a key ingredient in the buyer and customer journey, and how it pave the way to success for small businesses.

All in all, 2015 was a successful year for digital signage and digital display advertising.

So this begs the next question: What is in store for digital display advertising for 2016?

The digital signage industry is expected to see a huge shift in 2016. During the fourth quarter of 2015, we saw a slight shift in the world of content marketing to quality over quantity. So rather than posting a number of posts—via social media or blogs—fewer but more relevant, engaging, and long-form, tactical content is beginning to take the cake.

So what does this mean for digital display advertising exactly? Just about everything.

Today, there are more opportunities in content marketing than ever before. So small business owners, executives, and marketers can take content marketing and transform it and put a competitive spin on it in their own creative ways, and blast unique messages to audiences…

In fact, according to a study recently published by The Content Marketing Institute, via the American Marketing Association (AMA), approximately 27 percent of content marketers rate their content marketing maturity levels as “young” or inexperienced. Furthermore, only 37 percent of B2C marketers have a documented content strategy.

Even though digital display advertising has been around for decades, many marketers are still trying to figure out the best way to embrace it and how to make it really work with them—as they also try to figure out how to document their content marketing strategies.

Additionally, according to Pardot, 64 percent of millennials in the United States believe that digital ads are more effective than traditional ads. This fact alone proves that digital display advertising will only continue to grow and increase in years to come. But it doesn’t stop there. As a result, video ads and mobile ads will continue to reign rather than be ignored. In fact, Statistica predicts that marketing budgets and spending will reach approximately $20.7 billion in 2016.

For those businesses who continue to use traditional advertising methods and who maintain their “this is the way we’ve done it for years” and “why fix what isn’t broken” mentalities and attitudes, kudos for staying true to your methodologies behind promoting your products and services. However, if you knew of a more innovative and effective approach to boost your business, would you embrace it?

Contact the expert team at Digital Signage today to find out how we can help your business embrace and really make digital display advertising work for you in 2016.