We’ve finally finished the complete revamp of the deploid.com domain to signage.biz. It’s been too long coming, but the day has finally arrived. Getting things right takes time. I understand as much as anyone that delivering results is as much of a process as it is an event. We, like many others in this industry are working to improve our methods on how we do things. There is not, and never will be, a silver bullet in the process of “getting it right.” Hence the required shifts as we move from point A to point Z and everywhere in between.
This move was heavily debated, but we finally came to the conclusion of the need to revamp and change focus for some of the following reasons:
- Pronouncability. Pronouncability may not be a word, but I’ll explain what it means. In talking with clients and potential customers, we always would get the question, “is it deployed or deeployed?” No one quite knew how to pronounce it. That’s really, really bad for a number of reasons. First, if you don’t know how to say it, how do you think you’ll remember how to spell it. If you can’t remember how to spell it, how will you be able to find it on the internet? It’s a vicious question, but even if you lose one to two sales a year you could have salvaged,
- Memorability. For some of the reasons listed above, clients had a hard time remembering the name. While many remember what we do, its a bit harder to retrace your steps 6 months or a year after you first looked into the industry to find the name of the company who provided you a quote or walked you through a solution.
- Copycatting. If large organizations like this one have the gumption to do it, well by golly we sure can too.
Some argue the industry is much more than just “signage” and that you’re just working to do something that favors you in online searches, etc. My answer to the former question is a resounding yes, but with a stark caveat: this industry is whatever the customer tells us it is. If the customer tells us we’re selling them hot dogs with mustard, then I would be fine with hotdogsandmustard.biz.
The latter comment is true, but the weightiness of it is substantially less thanks to some of the latest search engine updates. However, it’s still plays some role in how the weighting shakes on in the online realms, so we hope it will be helpful. That’s not to say that we don’t have a great deal more blogging and website development to do over the coming months and years. We are confident this latest update and re-brand will be a better long-term play going forward.