Cost, Quality, Speed

Posted by on Jul 1, 2011 in Advertising, Insight

When we get a request in for a specific project I’m always surprised at some peoples’ lack of understanding of how “things” work. Not business or digital signage specifically, but how “things” in general work. Common sense things like putting the seat down when you are done so you can have a more blissful domestic life. Or that “waiting rooms” serve the purpose of what they explicitly imply: a place to wait. I’m simply surprised people are ignorant to some simple facts. So, hopefully this post will alleviate some of that problem.

There is an inextricable connection between cost, quality, speed, and safety. Ignoring that principle in your digital out of home project will have you out of budget, out of time, and–in some cases–out of a job. Wouldn’t it be nice to have a six sigma signage solution where you can have your cake and eat it too (I also want that toilet where I am putting the seat down to be made of solid gold, but that’s not in the cards at this point). In a perfect world you could have your pilot and deployment with all your needed software right now with the best possible flawless software at $200 a license. Wouldn’t that be nice. I hate to burst your bubble, but some of us need to stop the insane fantasy!

The connection between cost, quality, and speed is simply this: you want to increase one, you generally get what you desire at the expense of the other. Do you want all your hardware and software by the end of the week? You better be expecting to pay more for it. Do you want your software to be the easiest to use and have all the whistles and bells? Then, expect to shell out more dough. The general business principle is that you can only have two out of three. That is, if you want a fast, high-quality deployment, it’s gonna cost ya.

Think of it in this light:

  • If you want your signage fast and high quality, don’t expect a low price.
  • If you want solution cheap and high quality, don’t expect to have it at your doorstep quickly.
  • And if you want something to be cheap and you want it done quickly, be prepared to sacrifice at the alter of quality.
Remember: digital signage is technology. Technology that is underdeveloped and under-served will be crappy at best. And if you are intent on getting out a quick, quality deployment, it might be best to cut the crap, put the seat down, and have some common sense. That is, unless you’re willing to sacrifice your project’s quality and speed for a few clams.
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