Cloud-based digital signage technology now available in Southeast Asia

Posted by on Jun 21, 2012 in Advertising, Hardware, Software

BANGKOK, Thailand—Cloud-based and hosted digital signage technology is now available in the Southeast Asia as Cisco and Hatari Wireless Co., a Thailand-based company, announced its availability in the region last Wednesday, June 20.

Hatari AdNet is a solution that includes hardware, software and services—all offered in Software as a Service (SaaS) model for a low monthly fee. It aims to address a business’ needs to reach the customers through an effective yet innovative way.

“Cisco and Hatari Wireless have applied the advantages of cloud service to a powerful digital signage solution and made it available on a low cost SaaS mode, allowing small and medium-size businesses to take advantage of new technologies without a large investment or complex installation and management,” Dr. Tatchapol Poshyanonda, managing director for Cisco in Thailand, said in a press release.

The solution includes content creation, editing and hosting, screen management, advanced scheduling, user management, and real-time monitoring and reporting. Hatari AdNet’s subscription model allows small to large-scale businesses to turn displays into private advertising channels to provide communication not only to the customers but even to employees. It enables the company to give up-to-date messaging, point-of-sale advertising and brand promotion without exhausting and maintaining too many resources.

Cloud-based digital signage is ideal for businesses with multiple branches intending to display ads and messages simultaneously like retail stores, shopping malls, transportation terminals, tourist offices, and others.

Hatari Wireless Co. is one of the leading digital signage companies in Thailand and a certified Cisco partner. It has over 6,000 digital media players installed across the country.

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