Click Fraud Increases Bode Well For Digital Signage

Posted by on Jun 30, 2011 in Advertising, DOOH

Well, some good breaks have come of late for digital signage, including some independent reports that pay-per-click fraud for internet advertising is on the rise and not going down. ClickForensics, an independent analysis company, has determined that although the major search engines have increased their policing of click fraud in various ways, it still continues to rise year after year.

The Click Fraud Index shows the rise. And, although some of the major companies, including Google and Yahoo, are taking the click fraud seriously it still continues to occur. In fact, it’s not halting the increases in any way.

What does this mean for digital signage advertising networks? You be the judge. It may mean that going forward, signage will be come the wave to ride to make sure you’re getting the most bang for your buck in digital advertising. With the increase in metrics, impression, and audience measuring tools, digital signage may end up more like “Minority Report” afterall–spanking the pants off Pay-Per-Click.

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