Open Source Digital Signage
Some time ago, I read an article about how the Paris, FR police dept. had saved about 50 million euros in five years time by utilizing open source software. It is a perfect example of how open source has aided organizations in saving money. However, think of how long it has taken to get to […]
How ‘Cognitive Match’ May Help Digital Signs
Have you ever been shopping at Amazon.com and had the friendly little widget tell you, “those who bought that also purchased these…” and then there is a list of additional items to choose from? While this type of technology is not new, its application is being expanded by a company called Cognitive Match. Recently the […]
Role Based Administration
Sadly, there are those still developing and managing digital signage software without a view of future necessary implementations. One future necessary piece for software providers: role-based administration. What is Role-Based Administration? Role-based administration can mean different things to different people. Let me define simply what role-based admin means for digital signage and specifically what it […]
Google Eye Tracking May Help Digital Out of Home
Some of the intricate research that has been done in regard to Internet marketing is simply fascinating. A recent post at the Google Blog outlines some of the psychology behind where persons eyes go on a page after an online search is performed. Personally I found one particular portion of the study quite fascinating. The […]
Definition: “Digital Signager”
What is a digital signager? Please read our simple definition below. Definition: Any human who engages in digital signs or digital signage. This could include but is not limited to the following: software developers, content creators, sales engineers, salespeople, advertisers, brand managers, IT personnel and business owners. A digital signager is a person who engages […]
Corporate Uses for the iPad
It always amazes me that when Microsoft comes out with a product they usually find a corporate use for it (unless of course you’re talking about the Xbox) and then consumers slowly adopt. When Apple releases something, the coolness factor takes it to the masses, then we start having people say, “I bet we could […]
Is Digital Signage Software Becoming a Commodity?
This question becomes quite compelling especially as differentiation between various sign software offerings decreases over time. As technologies and products mature, there tends to be a real shake-out as to when particular products enter the market. It would be good to define what a commodity actually is. Wikipedia defines a commodity as “a good for […]
