Software and a Strategy: The Top Secrets to Becoming a Marketing Automation Superhero
Marketing automation is about streamlining marketing. In a business universe that is now focused on driving performance and seeing results, marketing must be, well, automated. But in addition to automating marketing so that business owners will eventually see the fruits of their labor through consistency, which often mean a larger ROI and bottom line, marketing […]
Is there any thought leadership left?
When you’ve been in an industry for several years, you notice a growing trend: much of what is written is regurgitated. That is, there are plenty of industry blogs where people like to share their opinion. Some have been around the better part of a decade, while others are flash-in-the-pan and offer little in terms […]
When Media Players Won’t Matter
Since our product is free, our media players still make up a good portion of our revenue, but the trend where hardware is the strategy may have already crested. We’re starting to prepare for a day when the digital signage media players we promote and sell will be all but obsolete, replaced by something off-the-shelf, […]
Why Your Signage Sucks: A Few Reasons Why Your DOOH Ain’t Cuttin’ the Mustard
I compare much of what is seen in digital signage to the development of a fetus in the womb of an alcoholic: if the baby turns out okay, it’s a miracle. If it doesn’t, it shouldn’t come as surprise. There really are more ways to fail in this industry than to succeed. It’s with that understanding […]
When Your Content Becomes Your Greatest Expense
Software for digital signage has been free and open source for quite a long time. I’m a believer that (almost) all software will eventually become commoditized thanks to consumer price sensitivity. Price sensitivity is also the primary reason I use Google Docs now rather than Microsoft Office. Our price sensitivity toward what we pay for software will […]
Interactivity Defacto: Facial Recognition and Increased Automation
I have a burning question: When will interactivity become the content defacto in digital signage? We’re moving that direction. No longer will the expectation be that only the mobile phone’s digital screen will be touchable and navigable, but every public display will become the defacto wayfinding and on-demand media device. At some point in the […]
Industry Consolidation: Looking Back as the Dust Settles
The growth ebbs and flows of nearly every industry reach maturity, then consolidation and finally decline. While the digital signage market has struggled to find itself there have certainly occurred the casualties so often present in high tech markets. Luckily the bad business models and managers are eliminated quickly, making room for those longer-lasting ideas, concepts […]
Free ≠ Cheap: Overcoming the Psychology that Says Expensive = Quality
It’s reasonable to consider something of lower quality when it comes to us at a bargain. Discount and free items naturally make us feel the items themselves are of sub-par quality. Terms like, “you get what you pay for” and stop being “penny wise and pound foolish” can contribute to make our freemium-based digital signage […]
Call Center Digital Signage: The Poster-Child of Corporate Communications
The following quote comes from an email from one of our customers: At my last company, I made a decision to use MediaSignage for internal corporate communication and call center displays. I think MediaSignage has a bright future and there is a large market that is not being tapped currently in the above spaces. The […]
The Increasing Irrelevance of Digital Signage
I gave a good friend of mine a ride yesterday. He was sporting his latest purchase: a Samsung smart watch. The price: something around $300. We chatted about how “cool” the thing was. He’s obviously what one would call an early adopter–someone I would refer to as a “nerdlet.” This same friend whipped-out his smart […]
