What Retailers Need to Know about the Digital Experience and Buyer Behavior
In our digital age of constant connectivity, an endless wave of content and context, and a multi-screen and interactive world, we have no choice but to adjust our buying behaviors. In fact, consumer buyer behavior has changed so much that it has impacted online and offline shopping. Consumers are motivated to make a purchase decision […]
The Facts on Digital Signage and the 2016 Olympics
Each year businesses have a few opportunities to market their new ad campaigns via digital signage on a larger scale. Most of these opportunities involve sporting events, such as the World Series and the Super Bowl. Most sports arenas have digital displays set up, giving businesses that want to take advantage of getting their business’s […]
Dream to Reality: How Digital Signage is the Ultimate Business IoT Solution
In the last decade we’ve seen our digitally driven era constantly shift and expand. We’ve entered into a phase that involves the communication of devices and objects via the Internet, and without human interaction. This phase is known as the Internet of Things, or known as IoT. The Internet of Things (IoT) is comprised of […]
How Digital Signage Can Help SMBs on Small Business Saturday
It’s that time of year again. As we all spend the day recovering from our “turkey comas”, we are also beginning to think about gift shopping. As we peruse through the hundreds of mailers, ads, catalogues, and special promotions with get in our emails, we are all looking for ONE answer: Where can we find […]
How Digital Signage Can Drive Direct Retail Response this Holiday Season
If you’re in retail, then you are probably working around the clock these days—since the holiday season is right around the corner. And, if you are in retail, then you are focusing this year’s efforts on service, service, service. But how can you enhance service this year that sets your business apart from your competitors […]
FasterQ and Our Open SDK
I’m always a bit amused by some of the press from companies in the industry touting “first to market interactive digital signage” or “industry leader in digital signage and social media integration” or [insert your own buzz here]. When there’s no liability or fact checking, it makes such PR sound more compelling than it should […]
Overcoming Digital Consumer Burnout
Before I dive in, please take some time to watch TED video below, courtesy of Psychologist Barry Schwartz: There are a couple of key points from this discussion that relate directly to the world of digital signage and particularly digital advertising. First, it causes me to question whether digital signage is helping or hurting consumers’ […]
When Signage Replaces Salesmen
I try to comment as little on the news as possible, but a piece I read in the WSJ this morning could simply not be ignored. The article explains how high-pressured salespeople are being replaced with a combination of concierge-like services combined with a strategic dose of digital signage. It appears BMW is further decreasing […]
Why we’re not attending the Digital Signage Expo
This next month marks the annual Digital Signage Expo (DSE) held in Las Vegas, Nevada. It’s a time for signage software and hardware vendors to show their stuff. You get to see what is on the cutting edge, learn about new and exciting products, rub shoulders with industry experts, learn in forums and speeches from […]
