Posted by on Aug 4, 2011 in Advertising, Pontifications

There has been a lot of talk about the evolution that’s taking place in the digital signage industry. Yet our common association with evolution has been more biological in nature and we talk of hundreds of thousands of years if not millions of years. Clearly digital signs are more than just signs and developments are […]

Definition: “Digital Signager”

What is a digital signager? Please read our simple definition below. Definition:  Any human who engages in digital signs or digital signage. This could include but is not limited to the following: software developers, content creators, sales engineers, salespeople, advertisers, brand managers, IT personnel and business owners. A digital signager is a person who engages […]

Is Digital Signage Software Becoming a Commodity?

Posted by on Mar 11, 2011 in Pontifications, Software

This question becomes quite compelling especially as differentiation between various sign software offerings decreases over time. As technologies and products mature, there tends to be a real shake-out as to when particular products enter the market. It would be good to define what a commodity actually is. Wikipedia defines a commodity as “a good for […]

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