Display of Information: Putting Customer Psychology into Perspective
Digital display advertising today is rocking customers’ worlds. As we’ve mentioned before, the buyer journey has changed, and UX is driving marketing strategies across the globe. So how many marketers stay fresh in customers’ minds while maintaining a competitive edge? The answer is already there: Getting into customers minds… Maintaining a Competitive Edge…without Being Creepy […]
Why Too Many Digital Signage Networks Fail — And What to Do About it
The difference between success and failure in nearly anything is measured in that small incremental increase on the margin. The marginal difference is what often separates the brilliant scholar and the talented athlete from the nobody. It’s arguably one of the reasons Lebron James gets paid more, why an inch in your height accounts for roughly […]
Is there any thought leadership left?
When you’ve been in an industry for several years, you notice a growing trend: much of what is written is regurgitated. That is, there are plenty of industry blogs where people like to share their opinion. Some have been around the better part of a decade, while others are flash-in-the-pan and offer little in terms […]
Making the Transition From the Mainstream & Into the Enterprise
We cut our teeth on marketing simple, affordable but wildly feature-rich digital signage to the masses. That remains our core focus. We’re dedicated to that market segment and we hope it never changes. In our view, it is where the majority of revenues in this industry are to be had. It’s also where you get […]
Industry Consolidation: Looking Back as the Dust Settles
The growth ebbs and flows of nearly every industry reach maturity, then consolidation and finally decline. While the digital signage market has struggled to find itself there have certainly occurred the casualties so often present in high tech markets. Luckily the bad business models and managers are eliminated quickly, making room for those longer-lasting ideas, concepts […]
Free ≠ Cheap: Overcoming the Psychology that Says Expensive = Quality
It’s reasonable to consider something of lower quality when it comes to us at a bargain. Discount and free items naturally make us feel the items themselves are of sub-par quality. Terms like, “you get what you pay for” and stop being “penny wise and pound foolish” can contribute to make our freemium-based digital signage […]
The Eventual Disappearance of Digital Signage Software Vendors
Does anyone recall a company called WordPerfect? Some will, but since the bundling of MSFT Office into nearly every PC, WordPerfect disappeared almost overnight. They had a great product (some would argue better than the Office suite), but it couldn’t compete with the distribution channel of a “preinstall.” Unfortunately, I could easily see the same […]
Digital Signage Industry Forecast: Post-Recession
Truth be told, I’ve not actually sat down to write a “real” blog in about four years. This is one of the first posts I’ve written since 2009. I spent about two months writing several thousand words a day and scheduling the posts out every week or two out for several years. It was not […]
Deploid is now signage.biz
We’ve finally finished the complete revamp of the deploid.com domain to signage.biz. It’s been too long coming, but the day has finally arrived. Getting things right takes time. I understand as much as anyone that delivering results is as much of a process as it is an event. We, like many others in this industry […]
Turning It Into Reality
You can actually say that digital signage is glamorous, all those high-tech screens and great content coming out crystal clear. There is so much sophistication in digital signage, from the audio and video technology involved to the internet connection and software used. Digital signage is truly a convergence of so many technologies. When it comes […]
