Prices Higher in-Store than Online?

Posted by on Nov 26, 2012 in DOOH, Industry, Interactive

Retail stores and retail digital advertising may find a battle ensuing with the likes of online retailers like Amazon, eBay et. al. A recent survey done by Accenture and published by Marketing Charts indicates that price perceptions are skewed between online and in-store retailers, especially in the 20 to 40 age bracket. In fact 46% […]

X2O Media to launch latest software, SharePoint TV

Posted by on Jul 6, 2012 in Interactive, Software

X2O Media announces its latest software innovation, SharePoint TV, to be part of the 2012 Microsoft Worldwide Partner Conference next week, July 8 to 12, in Toronto, Canada. SharePoint TV platform is the latest technology from X2O Media that allows its users create and manage TV-like content and channels already stored in SharePoint. The created […]

Mitsubishi Electric completed Japan’s largest digital signage system

Posted by on Jun 28, 2012 in Hardware, Interactive, Software

TOKYO, Japan—Mitsubishi Electric Corporation just finished its installation of Japan’s largest digital signage system found in Narita Airport with a total of 100 display units made up of 336 display panels. The system covers all passenger terminal areas which deliver airport news, entertainment programs and advertisements, plus the imageries of the Japanese nature in “Living […]

X2O Media’s social interactivity suite application awarded at InfoComm 2012

Posted by on Jun 22, 2012 in Interactive, Software

The Commercial Integrator BEST Award in the Digital Signage Software category for this year’s InfoComm goes to X2O Media for developing social interactivity suite of pioneering social media-based applications. The social interactivity application suite consists of the X2O Social Hub and Twitter Shuffle. X2O Social Hub enables the users to personalize their social media experience […]

Tightrope Media Systems reveals newest Carousel system apps

Posted by on Jun 16, 2012 in Interactive, Software

Tightrope Media Systems introduced its latest updates to its breakthrough digital signage system, Carousel—which includes more creative and innovative features, in this year’s InfoComm in Las Vegas, Nevada. Carousel—an intelligent digital signage solution which allows the operations manager to easily customize bulletins, graphics, etc.—now delivers multi-day (7 days max) and localized weather forecasts with text […]

ViewSonic previews 65-inch transparent display

Posted by on Jun 15, 2012 in Advertising, Hardware, Interactive

Transparent LCDs just keep on getting bigger and better. At this year’s InfoComm, ViewSonic Corp.—one of the world’s leading provider of digital display technologies—introduced its latest line of transparent LCDs, adding a visually stunning 65-inch monitor with touch feature. The company’s latest product line also offers 42- and 46-inch models, featuring an amazing four-point touch […]

Definition: “Digital Signager”

What is a digital signager? Please read our simple definition below. Definition:  Any human who engages in digital signs or digital signage. This could include but is not limited to the following: software developers, content creators, sales engineers, salespeople, advertisers, brand managers, IT personnel and business owners. A digital signager is a person who engages […]

Microsoft Kinect: Use in Gamification and Digital Out-of-Home

Posted by on Mar 10, 2011 in Advertising, Interactive

Recently the Guinness Book of World Records stated that Microsoft’s Xbox 360’s Kinect devices is the fastest growing consumer electronics product ever. This certainly allows Microsoft to boast and gives them some uptick in their credibility which seems to have fallen of late, given the regular and seemingly continuous home runs which have been hit […]

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