Latest 2015 Product Roadmap

Posted by on Feb 25, 2015 in Features, Hardware, Interactive

2015 is shaping up to be another great year. I recognize it’s been a while since we last posted to the blog, but we’ve been extremely busy on several feature and product additions. In addition, we’ve been working directly with clients on some fairly interesting projects at the close of 2014 and on in to […]

How Digital Sign and Kiosk Technologies Are Contributing to Automation & Creative Destruction

Posted by on Jun 2, 2014 in Advertising, DOOH, Insight, Interactive, Kiosk
How Digital Sign and Kiosk Technologies Are Contributing to Automation & Creative Destruction

A recent article on cnet reminded me of an experience I had from back in 2002. I was at CiCi’s pizza in Pensacola, Florida with a group of friends. For those of you not familiar with CiCi’s, it’s a gut-bomb, all-you-can-eat pizza parlor which– at the time– cost less than $4 per person. As part of their […]

Interactivity Defacto: Facial Recognition and Increased Automation

Posted by on May 5, 2014 in Advertising, DOOH, Features, Interactive, Software
Interactivity Defacto: Facial Recognition and Increased Automation

I have a burning question: When will interactivity become the content defacto in digital signage? We’re moving that direction. No longer will the expectation be that only the mobile phone’s digital screen will be touchable and navigable, but every public display will become the defacto wayfinding and on-demand media device. At some point in the […]

Is Some Restroom Digital Signage Really Appropriate?

Posted by on Mar 24, 2014 in Displays, Insight, Installation, Interactive
Is Some Restroom Digital Signage Really Appropriate?

The idea of digital signs in restrooms is nothing new. It’s been used above urinals and behind functional two-way mirrors, but when does signage in the restroom get out of hand? I had a discussion with a potential client last week that wanted to place signage in potentially one of two areas within the bathrooms […]

When Signage Replaces Salesmen

When Signage Replaces Salesmen

I try to comment as little on the news as possible, but a piece I read in the WSJ this morning could simply not be ignored. The article explains how high-pressured salespeople are being replaced with a combination of concierge-like services combined with a strategic dose of digital signage. It appears BMW is further decreasing […]

The Future of Digital Signage Technology

Although digital signage technology has been around for the better half of a decade, it has already changed considerably, and is expected to in as little as a year from now. So what will digital signage technology look like in the near future? What will digital signage installation consist of and look like? How will […]

Restaurant Digital Menus: Apps & Interactions

Posted by on Oct 18, 2013 in Digital Menu Boards, Displays, Interactive

We’ve always been advocates of public display control. Touchscreen, SMS and even Twitter/Facebook interactions can help to create a more engaging experience for bystanders of a digital display. Thanks to today’s technology integrators, many such interactions are coming to life. Nowhere are they more prevalent than in the digital menu space. Here are a few […]

Is Facial Tracking Acceptable When You Target Celebrities?

Posted by on Jul 22, 2013 in Advertising, DOOH, Interactive

I picked up this NPR piece over the weekend which showcases NEC’s facial recognition software for high-end retail stores. The article speaks of a retail managers faux pas in failing to spot a known celebrity from the sitcom, “The Office.” Of course, with NEC’s facial tracking software, such a blunder would never have occurred as […]

Four Reasons for Adding Games in Your Digital Signage Strategy

Posted by on Mar 5, 2013 in DOOH, Interactive

Utilizing interactive games as a way to influence behavior is nothing new, especially in the digital signage arena. But there are a few reasons “why” doing so could be even remotely justified (especially given the substantial cost of implementing an interactive game campaign vs. a standard digital sign deployment). Many companies are effectively utilizing gaming […]

Second Screen Interaction: Consumers Want More

Posted by on Dec 11, 2012 in Advertising, Interactive

In a recent MarketingCharts survey (shown below) it’s evident that a majority of consumers want to interact, but not necessarily with the primary digital display. The survey data indicates that consumers are all for interacting–at least when they are sitting on the couch vegging in front of their televisions. But the study was also indicative […]

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