Dream to Reality: How Digital Signage is the Ultimate Business IoT Solution
In the last decade we’ve seen our digitally driven era constantly shift and expand. We’ve entered into a phase that involves the communication of devices and objects via the Internet, and without human interaction. This phase is known as the Internet of Things, or known as IoT. The Internet of Things (IoT) is comprised of […]
How Organizations Can Use Digital Signage Internally
We’ve talked a lot about the benefits of using digital signage as a part of a marketing campaign and strategy. From using it as a resource to manage and disperse content to delighting and engaging customers to lead generation and nurturing and to endless display advertising possibilities, digital signage certainly has a long list of […]
How to Build a Digital Marketing Campaign with Digital Signage
Digital marketing campaigns are where it’s at today in the world of marketing. As we’ve discussed before, you are either a traditional marketer or a digital, inbound marketer. But what is the difference? And how can this difference impact how you use digital signage? Make Way for a Campaign Let’s say you are just starting […]
What We Can Expect to See with Digital Display Advertising in 2016
When we look back at 2015, we’ve seen a huge growth in digital display advertising. We’ve talked about how digital signage has made a huge impact on SMBs, how it can help them to run like well-oiled machines, how it is a key ingredient in the buyer and customer journey, and how it pave the […]
How Digital Signage Can Drive Direct Retail Response this Holiday Season
If you’re in retail, then you are probably working around the clock these days—since the holiday season is right around the corner. And, if you are in retail, then you are focusing this year’s efforts on service, service, service. But how can you enhance service this year that sets your business apart from your competitors […]
Digital Media Buyers Dream Big with Digital Signage
Digital signage and interactive media, including videos and displays, make up a huge portion of digital media and marketing today. As the buyer journey and the customer experience continues to evolve and shift, and become more engage through technology, the landscape of digital media and digital signage also change. In fact, did you know that […]
The Internet of Things (IoT) Evolves into the Internet of CUSTOMERS
In case you haven’t noticed, we’re real big into the internet of things with digital signage. IoT is a huge technological trend that is impacting the business world – customers, businesses, and marketing alike. Not only is it a huge trend today, but this week’s Dreamforce conference powered by Salesforce talked a great deal about […]
4 Thrilling Tactics to Entertain Customers with Digital Signage
Technology continues to shape and drive our world…and our future. Or is it our world that drives technology? The digital signage industry is on the verge of change, but not necessarily because technology is about to shift again, but because consumers are looking for an “experience”. Customers are more in control of how markets function […]
FasterQ and Our Open SDK
I’m always a bit amused by some of the press from companies in the industry touting “first to market interactive digital signage” or “industry leader in digital signage and social media integration” or [insert your own buzz here]. When there’s no liability or fact checking, it makes such PR sound more compelling than it should […]
