How to Turn All that Data into Actionable Data for Your Digital Marketing Campaign

Posted by on Sep 25, 2016 in Digital Marketing, Insight

“Big data” has really become “actionable data”. Because calculating marketing ROI is one of the biggest business challenges today, many businesses are turning to technology for perspective, insight, and performance metrics to determine the overall effectiveness and reach of their marketing efforts and ad campaigns. Data affects all branches of marketing, including the digital display […]

How Businesses Use Digital Signage for More than Digital Advertising

Posted by on Sep 5, 2016 in Insight

It’s no secret that digital signage has changed the way customers and consumers interact with brands. After seeing an ad visible on a large, commanding digital display, users can use their mobile devices to follow and interact with the brand on social media, whether that is to find deals, look up promotions or even make […]

How to Jazz Up Your Visual Marketing with Digital Signage

Posted by on Aug 1, 2016 in Insight

Through the rise of digital marketing, we’ve seen various strategies, ranging from social media to PPC ads all created to reach one goal: too boost marketing reach. However, as time goes on, we are constantly seeing shifts in marketing trends. Yesterday content marketing was king. Today visual content is overthrowing the digital marketing kingdom. Rather […]

How Digital Signage Can Help You Finally Get Your Content Organized

Posted by on Jul 14, 2016 in Insight

If you are an entrepreneur, business owner or professional marketer, and you operate in the digital marketing space, then you have heard about how important content marketing is, hundreds of times. After spending countless hours brainstorming and churning engaging and unique content, getting organized is another bridge to cross… However, by taking advantage of digital […]

How Digital Signage Can Create a Synergy Between Sales and Marketing

Posted by on Jun 29, 2016 in Insight

We’ve talked a great deal about the important role technology plays in sales and marketing today. Most businesses have figured out the value behind technology as well as the unique value it provides to them. But the truth is technology isn’t a cure-all for all business-related challenges. Some core challenges come down to organization. For […]

Dream to Reality: How Digital Signage is the Ultimate Business IoT Solution

Posted by on Jun 10, 2016 in Insight, Interactive, Retail, Tablets

In the last decade we’ve seen our digitally driven era constantly shift and expand. We’ve entered into a phase that involves the communication of devices and objects via the Internet, and without human interaction. This phase is known as the Internet of Things, or known as IoT. The Internet of Things (IoT) is comprised of […]

How Digital Signage is Revolutionizing Marketing

Posted by on Jun 7, 2016 in Advertising, Digital Signage Software, Insight

Many small businesses and entrepreneurs are always looking for the best possible ways to streamline, automate, and optimize their ad campaigns, content packages, and boost their return on marketing ROI. We’ve mentioned how challenging this area of marketing can be for businesses, entrepreneurs, and even digital signage real estate sellers. However, a series of innovative […]

How to Use Digital Signage for Your Summer Marketing Plans

Posted by on May 30, 2016 in Insight

While Memorial Day weekend is a time to honor the men and women who give up their freedom to fight for ours, to honor the veterans who gave up their lives for ours, and to celebrate patriotism, it is also a time that marks the beginning of the summer. In addition to our nation’s great […]

How Digital Signage Can Be a Time-Saver

Posted by on May 22, 2016 in Insight

Marketing and the digital signage industries are fast-paced, and constantly changing and shifting. This has forced entrepreneurs, marketers, and digital signage real estate owners to also move quickly in order to keep up with industry trends and demands, and maintain their competitive edge. Technology also makes up a huge part of marketing and digital signage, […]

How to Use Digital Signage for Storytelling

Posted by on May 13, 2016 in Insight

The digital marketing landscape is a living organism; it continues to change and shift with every passing year. In fact, some marketers believe that the term “digital marketing” will eventually die away, as the world of content marketing embraces more human psychology and storytelling. Bringing the Human Story to Life on the Big Screen As […]

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