Customer Acquisition vs. Retention

Posted by on Jul 5, 2011 in Insight

I’m sure you have been privy to the statement, “it costs $XXX to acquire a new customer and only $XX to retain a customer lost.” Often a client lost is lost forever. No where did I see this more blatantly than when I was in the satellite/cable industry. What a fiasco! Cable had their “dish […]


Posted by on Jul 5, 2011 in Blogger, Insight

As many of you may have already noticed, I am an avid fan of Malcolm Gladwell’s works. I have read all three of his books more than once. They are just so interesting. And, just when I think I’ve heard it all, he drops another bomb that blows my freaking mind! I have previously engrossed […]

Guide to Differentiation

Posted by on Jul 5, 2011 in Advertising, DOOH, Insight

A lot of people don’t like each other in this industry–mostly because competition is gobbling up an already-fragmented market. In fact, we have had several requests for comment removal from our news feed due to the disparity of the remarks. Understandably, there is a great deal of back-and-forth banter: that’s competition at its finest. It seems […]

“You can have any color you want as long as it’s black.”

Posted by on Jul 3, 2011 in Advertising, DOOH, Hardware, Industry, Insight

The quote in the title of this post was originally attributed to Henry Ford. In his day, Mr. Ford was known for his innovation in production and manufacturing. Ford was not a success because he necessarily had the best quality product. But, Ford held a strategic advantage. Therefore, he had the ability to limit aesthetics […]

The Tipping Point

Posted by on Jul 2, 2011 in Advertising, DOOH, Insight

I have read a couple of Malcolm Gladwell’s novels including Blink and The Tipping Point. In fact, I recently finished Outliers, another one of Gladwell’s masterpieces. I love Gladwell’s research and writing style. He looks at mundane things with irregular focus and finds obscure studies to open the mind to new ways of seeing the world. […]

How Dental Offices Benefit from Dynamic Digital Signage.

Posted by on Jul 2, 2011 in Advertising, DOOH, Industry, Insight

In a former life, I aspired to the life of a dentist. I’ve even helped a few dentists and dental specialists install some of their own digital signage solutions. In fact, it was working for a prosthodontist for 8 months–after completing my undergrad in business management–that made me rethink my career goals. It’s certainly an […]

The Problem with Entrenched Success

Posted by on Jul 2, 2011 in DOOH, Insight

“There is nothing more vulnerable than entrenched success.” –George Romney, President of American Motors 1948-1962 Words of wisdom 60 years ago, prophetic now. Automakers–like those in Romney’s industry–are feeling the resulting consequence of their “entrenched success.” Most of us are overwhelmingly familiar with these more current happenings–it’s all we hear in the headlines. Our industry […]

Cost, Quality, Speed

Posted by on Jul 1, 2011 in Advertising, Insight

When we get a request in for a specific project I’m always surprised at some peoples’ lack of understanding of how “things” work. Not business or digital signage specifically, but how “things” in general work. Common sense things like putting the seat down when you are done so you can have a more blissful domestic […]

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