The Recession’s Boon on Digital Menu Boards

Posted by on Jul 15, 2011 in DOOH, Industry, Insight

Because I have at least somewhat of a pulse as to how the overall digital signage industry is shaking down and out, I’ve been asked a number of times, “what segment(s) of the market do you see as having the greatest potential in both near and long term horizons?” The information is not some proprietary […]

Digital Signage Industry Struggles in Taking its Technology to the Masses of Small Businesses

Posted by on Jul 6, 2011 in DOOH, Industry, Insight

There have been a number of companies who have popped up in the digital signage software division whose sole mission is to target the SMB. Targeting this particular market segment has benefits as well as particular risks. However, when you’re targeting the small to medium businesses you tend to run into some obstacles with the […]

Pixels vs. Paper: When Static Outperforms Dynamic

Posted by on Jul 6, 2011 in Content, Insight

It is time to play devil’s advocate. Most of mine and others’ blog posts within the industry speak of digital signage as the solution and the replacement for any and all types of signs. But when is this not true? When do dynamic advertisements on a display screen have a lower return on investment than […]

Has the Digital Signage Industry Become Tainted?

Posted by on Jul 6, 2011 in DOOH, Industry, Insight

Here is an interesting quote from Michael Porter (founder of the model known as “Porter’s Five Forces”) which I though applied so well to the digital signage industry that I just had to share: “Developing a strategy in a newly emerging industry or in a business undergoing revolutionary technological changes is a daunting proposition. In […]

Digital Signage Project Integration

Posted by on Jul 6, 2011 in DOOH, Insight

Halloween may be over by a few weeks, but it doesn’t mean we can’t talk about “freaks” a little bit. I spoke to someone about eight months ago who was working on a project who said, “we don’t really care how we do it even if we have to Frankenstein the thing together.” In his […]

How Many “Industry Leading” Companies Can One Market Have?

Posted by on Jul 6, 2011 in DOOH, Industry, Insight

You have all seen them. They are the industry press releases or digital sign news articles. They generally start out with something like the following: Company XYZ, the industry leading digital signage provider, announced today…Blah, blah, blah. My question is, just how many industry leading companies can one industry have? One? Five? Thirty? What makes […]

5 Reasons Free Digital Signage Software Will Be the Eventual Norm

Posted by on Jul 6, 2011 in Industry, Insight

I read an article a  sometime ago about how Microsoft is going ad-supported with their OS. Leave it to Microsoft to copy the Google machine. I suppose it was only inevitable. In time, digital means free is the next business model that will emerge–digital media has been the leader in the world of free time […]

Crazy Business Ideas

Posted by on Jul 6, 2011 in DOOH, Insight

On a regular basis, we receive some pretty “far-out” business ideas. Nothing compares, however, to the one seen on ABC’s Shark Tank several months back. I laughed out loud when I saw someone trying to pitch a post-it note holder for placing post-its on a computer screen. This is one of the reasons it helps […]

Microsoft Digital Signage Software?

Posted by on Jul 5, 2011 in DOOH, Industry, Insight

Chitter chatter, buzz, buzz, buzz. With their embedded small form factor PCs to be seen at every sign trade show, it was only a matter of time before their little logo would appear on some digital signage software package. Their latest press release spoke of NRF and the products to be showcased and/or released at […]

Digital Signage Niches: Tapped and Untapped

Posted by on Jul 5, 2011 in Advertising, Content, DOOH, Industry, Insight

While many companies out there try and reinvent the wheel, it is almost imperative to remember the thought by Jonathan Gilbert: “Reinventing the wheel is sometimes the right thing, when the result is the radial tire.” So, reinvention is the answer when technology leaps forward. However, there does reach a point when, allegorically speaking, we’re […]

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