Digital Chalkboard

Posted by on Oct 15, 2012 in Hardware, Insight

Some of the schools I attended as a kid were so old they had traditional chalkboards. Can you imagine such a thing? Real chalk! Our educational institutions have certainly evolved since them. They went from chalkboards to whiteboards, now many schools have been implementing Smartboards. I am certainly curious to see what the next advancement […]

Queue Management Systems for Managing Customer Flow

Posted by on Sep 15, 2012 in Advertising, Industry, Insight

Managing supply chain and operations is not just for products and manufacturing facilities. It also finds huge applicability in managing customer flow for ticketing and other purposes. Using these types of queue management and customer flow applications can and have been integrated with digital signs. It will certainly prove necessary. This post will discuss some […]

Colors, Hues, Contrast and Brightness for Content Aesthetics

Posted by on Sep 5, 2012 in Content, Insight, Menus

Options abound when it comes to digital signage content. Done well and your screens will be a success. Performed poorly and you most assuredly wasted money on the hardware and software. The multiplicity of options for proper content includes more specific reasons for different hues, colors, contrast and brightness. Let’s delve into more specific detail […]

Beginner’s Guide to Digital Signage

Posted by on Jul 24, 2012 in Advertising, Content, Displays, Insight

Digital signage is one of those ubiquitous things that is almost impossible to avoid in modern-day life,  but what exactly is it?  Digital signage is a kind of electronic display used to show convey messages to others.  It is often used to communicate one or more of the following: advertising announcements business information restaurant menus […]

Bar Boycott Instigated Due to Facial Scanning Software

Posted by on May 24, 2012 in Industry, Insight, News

It’s your typical story of the creepy gender-tracking, people-tracking software used by some would-be digital out-of-home operators, but in this case, it would appear the audience is finally fighting back against what they feel is a major threat to privacy. Some claim the app is a major invasion of personal privacy. This particular app helps […]

Three Things I Hate

Posted by on Apr 20, 2012 in Industry, Insight

1. Cooked-Up RFPs While it is required by many orgs to submit an RFP and to receive quotes from several vendors, it is generally easy to smell if the fish has been “pre-cooked” or not. We generally do not respond to RFPs which boarder along the “fishy” edge of being pre-treated for a particular vendor. […]

Signage at the Cinema

Posted by on Jan 28, 2012 in Advertising, Insight

For those who have attended a movie at the theater lately, you may have noticed a bit of change in the ambiance in the lobbies and hallways. Digital signage is quickly making it’s way into Hollywood with the introduction of digital media displays in theaters and cinemas. These venues are frequented by millions of Americans […]

Spelling and Grammar Issues on the Digital Signage Blog

Posted by on Jan 18, 2012 in Industry, Insight

I must admit, my work on the blog here at the digital signage blog is sometimes in haste. I don’t edit (except for an occasional quick read-over myself) and I generally am too busy to sit down and write extremely studied and detailed blog posts. Blogging is no longer the highest piece on priority list. […]

The Complexity of Digital Signage Part 2

Posted by on Aug 2, 2011 in Insight

This is a continuation from yesterday’s post… Personally, I feel content is complicated. Some time ago I wrote a piece which talked about Content as-a-Service. This article speaks of the necessity for new and engaging content. It also speaks of how content can be one of the most costly ongoing expenses for a network operator. […]

What Makes a Digital Signage Expert?

Posted by on Jul 26, 2011 in DOOH, Industry, Insight

The digital sign industry has become increasingly noisy and cluttered with entrants from everywhere: IT, AV, computer hardware, software developers, and–of course the advertisers. There are a mix of these folks whose expertise is needed to bring the complexities of digital out-of-home together in a seamless fashion–which is certainly miraculous when it happens. There are […]

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