Don’t Sweat the Petty Stuff…And Don’t Pet the Sweaty Stuff

Posted by on Jul 11, 2013 in Content, Hardware, Insight

When it comes to project management in digital signage, there are a number of obvious “rules of thumb,” “best practices” or whatever other buzzword or catchphrase you prefer to use. Frankly, there are also a lot of things that don’t matter as much. Take, for instance, the software or hardware you decide to use in […]

Digital Signage Industry Forecast: Post-Recession

Posted by on Jul 10, 2013 in Advertising, Industry, Insight, Pontifications

Truth be told, I’ve not actually sat down to write a “real” blog in about four years. This is one of the first posts I’ve written since 2009. I spent about two months writing several thousand words a day and scheduling the posts out every week or two out for several years. It was not […]

10 Ways to Know If You’re a Digital Signage Redneck

There are still those brave, backwoods digital signage systems, including hardware and software that are so outdated, they’re in desperate need of replacement. There are certainly widely differing definitions and opinions of what works as a normal or successful signage deployment. Here are a few fun ways to recognize if you’re normal or an inbred […]

The Long Tail: Educating & Informing

Posted by on Mar 18, 2013 in Advertising, Industry, Insight

There’s an ever-growing interest from the those in this industry’s long-tail. The long tail doesn’t represent a single market, industry or sector, but it’s truly does represent everyone and their dog. It’s the laundromat operator, the unbranded gas station owner and the local barber. They’re the people who’ve seen digital signage work in other venues, […]

10 Reasons NOT to Deploy Digital Signage

Posted by on Feb 15, 2013 in Industry, Insight

Digital signage is not for everyone. In fact, there are a number of reasons companies and entire industries have passed up digital signage. Here are a few legitimate reasons to pass on digital signage, in no particular order. It’s complicated. Signage is a monster with many heads. It’s not a one-trick pony held up in […]

Place Based Media in Dressing Rooms

Posted by on Feb 5, 2013 in DOOH, Insight

One place where sign vendors are always promoting their wares is in retail. Retail seems to be a “hot bed” for touting such things as “sales lift” and ROI increases. I have personally seen such wide gaps in the number of purchase decisions made in store, that I now do not know who and what […]

Cosmetic Signage at the Point of Sale

Posted by on Jan 20, 2013 in Advertising, Content, Displays, Insight

Unfortunately most of the hype and blog posts available in the marketplace focus completely on the edge of technology, paying little attention to that which actually has value. This is true in both hardware and software. When it comes to display sizes this is precisely true. Some of the most effective, frequently used and least […]

Clocks with Your Digital Sign

Posted by on Dec 15, 2012 in Content, Insight, Software

A good friend of mine is always calling me to tell me of his most recent development/business ideas. The other day, he called to chat about his most recent idea: an iPhone app that varies the time it displays for you. His reason was that he is generally late for things. He’ll arrive to important […]

Digital Signage Failure: 5 Ways to Fail at Your Next Digital Signage Deployment

Posted by on Dec 7, 2012 in Insight

Regardless of how “good” you are at deploying digital signage, you’ll never fully know what you’re doing right until you’ve royally fouled-up your network. Here are a few sure-fire ways to provide a failed digital signage deployment. Provide terrible content. This has always been and will always be number one for several reasons. First, it’s […]

The Future of Shopping: “Omnichannel Retailing”

Posted by on Nov 29, 2012 in Industry, Insight

I recently read an interesting article in Harvard Business Review which outlined some of the issues digital retailing has had to work through over the years. The article discusses some future trends and issues digital retail still faces as many purchases are shifting from in-store to online and morphing fully into something in-between. The article […]

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