“Your Baby is Ugly”–A Cure for Content Hideousness

Posted by on Feb 20, 2014 in Advertising, Digital Signage Software, Insight
“Your Baby is Ugly”–A Cure for Content Hideousness

It’s hard to tell someone their baby is ugly. People become defensive, especially when their children are concerned. It’s tough too because there’s only so much you can do for an ugly baby…or is there?  In digital signage, people can become easily offended, especially if they’ve invested significant time and resource into their sign’s content. […]

Google Chromebox: A Digital Signage Player?

Posted by on Feb 17, 2014 in Digital Signage Software, DOOH, Hardware, Industry, Insight
Google Chromebox: A Digital Signage Player?

Google has been on a acquisition rage lately, nabbing up everything from home automation technologies to running robots. How they relate, I’m yet uncertain. The company still remains very focused on its core products and revenue streams, including online text-based advertising. The latest product release should prove a real serious threat to the likes of […]

Who is this blog for?

Posted by on Feb 17, 2014 in Blogger, Industry, Insight
Who is this blog for?

When regularly crafting content here for our blog, I feel it important to ask the question, “for whom am I creating all this dribble?” Am I blogging for our existing and/or future customers? Partly. Customer acquisition and retention are a big part of why we’re seeking to expand our presence in the blogosphere. When customers […]

Boosting Relevancy Without Clogging the Airwaves

Posted by on Feb 10, 2014 in Advertising, Content, Insight
Boosting Relevancy Without Clogging the Airwaves

Three recent celebrity news articles prompt the drafting of this blog post: Miley Cyrus and her demoralizing behavior on stage Justin Bieber and his intoxicated driving antics Shia Beouf and his weird behavior, including putting a bag over his head First, let it be known that I’m not a frequenter of TMZ, nor am I […]

Why we’re not attending the Digital Signage Expo

Posted by on Jan 30, 2014 in Company News, Industry, Insight, Retail, Tradeshows
Why we’re not attending the Digital Signage Expo

This next month marks the annual Digital Signage Expo (DSE) held in Las Vegas, Nevada. It’s a time for signage software and hardware vendors to show their stuff. You get to see what is on the cutting edge, learn about new and exciting products, rub shoulders with industry experts, learn in forums and speeches from […]

The Increasing Irrelevance of Digital Signage

Posted by on Jan 28, 2014 in Digital Signage Software, Insight, Software
The Increasing Irrelevance of Digital Signage

I gave a good friend of mine a ride yesterday. He was sporting his latest purchase: a Samsung smart watch. The price: something around $300. We chatted about how “cool” the thing was. He’s obviously what one would call an early adopter–someone I would refer to as a “nerdlet.” This same friend whipped-out his smart […]

Forget About Advertising Monetization

Posted by on Jan 10, 2014 in Advertising, Content, Insight
Forget About Advertising Monetization

The clarion call of most would-be signagers involves something related to capturing advertising $$ for the millions of existing and deployed screens. There’s only one problem: the “if you build it, they will come” idea didn’t work as well as most had planned. Maybe it was the widespread recession or the lack of battle-testing of […]

So Many Right Ways, But More Wrong

Posted by on Oct 28, 2013 in Content, DOOH, Insight

Industry bloggers and critics are quick to post articles, images and opinion on the most recent failed digital signage installation. In fact, it’s one of the things prognosticators do best–critique the validity of others’ work. I have seen and even participated in such pointed and often reasonable barbs toward some integrator’s attempt at reaching out-of-home […]

The Eventual Disappearance of Digital Signage Software Vendors

Posted by on Oct 17, 2013 in Industry, Insight, Pontifications

Does anyone recall a company called WordPerfect? Some will, but since the bundling of MSFT Office into nearly every PC, WordPerfect disappeared almost overnight. They had a great product (some would argue better than the Office suite), but it couldn’t compete with the distribution channel of a “preinstall.” Unfortunately, I could easily see the same […]

Retail Surveillance

Posted by on Oct 16, 2013 in Advertising, Insight

When does gathering demographic, purchasing and even personal information become overly intrusive on privacy? What may be eerily intrusive to one may be within reason to others. But, thanks to the likes of whistleblowers like Edward Snowden and Julian Assange, Americans in general are becoming a bit more wary of the ways corporations and governments […]

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