How Customer Line Management Improves Customer Service
Customers come into a store, select an item or approach customer service to discuss an issue. Customers walk into a physical store, present theirs need or issues or ask their inquiries, receive a response or complete an exchange, and leave. Yes, this transaction is extremely uneventful, and depending on the store, it could even be […]
The Role of Advanced “Martech” in Content Personalization and Digital Media
The giant shift towards custom personalized content has been ramping up for years, however, the time has finally come. Advanced technology will be helping to take personalized content to the next level well into 2018. Analytics and advanced digital media solutions will allow users to better target buyer personas, generate more personalized content and recommendations, […]
Poor Man’s Kiosk: Building a Touchscreen from a Standard LCD or LED
Let’s face it, touchscreens are often prohibitively expensive. For that reason, we now provide our customers with a conversion kit that allows you to create a digital signage touch screen out of any standard LCD or LED display. The mediaFRAME Kiosk Conversion Kit is one digital product offered by MediaSignage, Inc. that enables touchscreen capabilities for […]
How Digital Signage Has Changed Marketing
The marketing technology or commonly known as the “martech” age is reshaping marketing as we know it. Although technology has arguably made marketing more challenging, complex, expensive and easier in some aspects, it has also forced organizations and companies to take a good, hard look at their current marketing strategies and leverage new resources to […]
3 Examples of Technology That is Changing the Face of Marketing
Many entrepreneurs are forced to wear many hats. For example, entrepreneurs are marketers, which means they must also become tech experts and even psychologists to help them understand consumer patterns and behaviors as well as their media consumption and through which channels so that entrepreneurs can tailor their marketing and advertising strategies accordingly. If you […]
A Quick and Easy Guide to Enhancing Customer Engagement with Digital Signage
The customer experience is everything today. As a result, more companies are focusing their efforts and resources on delivering interactive, quality, and engaging experiences that attract customers attention. However, improving the customer experience might not be as easy as it sounds. Companies are forced to get creative, and invest in other digital marketing channels and […]
How to Use Digital Signage to Market to Millennials
Most businesses would agree that marketing to millennials has been a distinct challenge. As a result, marketing to millennials has been a recurring topic in marketers’ minds and in marketing meetings during the peak of the digital revolution. Although many companies today led by “Baby Boomer” executives claim that millennials possess an “entitled” attitude, the […]
The Future of Digital Signage and AI
Artificial intelligence (AI) technology is becoming more than something we only read about. AI technology has greatly evolved over the years, coming a long way from the 1950s, when it was first used in various for government operations and science experiments. However, today AI technology is beginning to commercialize, making its way into business, marketing, […]
3 Small Ways to Change Your Digital Marketing Strategy That Will Make a Big Difference
Marketing has changed considerably in the last decade. In fact, it’s even changed considerably in the last 12 months! Marketing is now powered by technology, data, and analytics, which has pushed marketing further from the “art” it used to be. Marketing has changed so much that many marketers feel that creativity has been replaced with […]
How to Avoid “Ugly” Marketing on Your Digital Displays
One challenge for many marketers when trying to organize and define their content marketing strategies and align them appropriately with a digital display is trying to determine what their ad contents should say. It might seem obvious that a marketer’s number one goal is to reach and attract the right audience while also accurately relaying […]
