Reasons Google Can & Should Enter Digital Out-of-Home (and a few indications of how they already have)

Reasons Google Can & Should Enter Digital Out-of-Home (and a few indications of how they already have)

From my perspective, Google’s entrance into digital out-of-home is more a matter of “when” than a question of “if.” For those who’ve been paying attention for a while, there are numerous features, acquisitions and products that have set-off a flurry […]

Advertising: Bridging the Gap Between Small and Large Networks

Posted by on Apr 14, 2014 in Advertising, Digital Billboards, DOOH, Industry, Insight
Advertising: Bridging the Gap Between Small and Large Networks

Our freemium-based business model comes at a price. Roughly 5% to 10% of our users on the AWS-powered servers pay any type of monthly subscription or hosting fee. That’s completely fine and we expect it to be that way, but there […]

Free ≠ Cheap: Overcoming the Psychology that Says Expensive = Quality

Posted by on Apr 11, 2014 in Insight, Pontifications, Software
Free ≠ Cheap: Overcoming the Psychology that Says Expensive = Quality

It’s reasonable to consider something of lower quality when it comes to us at a bargain. Discount and free items naturally make us feel the items themselves are of sub-par quality. Terms like, “you get what you pay for” and […]

Programmatic Advertising in Place-Based Media: Hype or the FINAL Solution?

Posted by on Apr 7, 2014 in Advertising, Digital Billboards, DOOH, Industry, Insight
Programmatic Advertising in Place-Based Media: Hype or the FINAL Solution?

Much has been said regarding the lack of performance inherent in place-based DOOH networks. The ad-based network has been a difficult sell among both advertisers and network operators alike. The lack of control, targeting and measurement combined with deflated ad […]

Restaurant Tablet Menus Are Over-hyped

Posted by on Mar 31, 2014 in Digital Menu Boards, Hardware, Insight, Kiosk, Tablets
Restaurant Tablet Menus Are Over-hyped

An old friend of my from my days at HughesNet sent me a link to a news article outlining how tablets used for “digital dining” represent a growing subset of digital signage, self-service and tablet computing for business. I personally […]

Is Some Restroom Digital Signage Really Appropriate?

Posted by on Mar 24, 2014 in Displays, Insight, Installation, Interactive
Is Some Restroom Digital Signage Really Appropriate?

The idea of digital signs in restrooms is nothing new. It’s been used above urinals and behind functional two-way mirrors, but when does signage in the restroom get out of hand? I had a discussion with a potential client last […]

Why the StudioLite is the Next Strategy Phase

Why the StudioLite is the Next Strategy Phase

I have conversations with old Enterprise users, newbies and current customers on a daily basis. I’m typically on the phone with them for long periods, answering questions, resolving concerns and giving my two cents on ideas for business strategy. In […]

Want Traffic? Make an Obnoxious Scene

Posted by on Mar 14, 2014 in Content, Insight

Whether online or out-of-home, traffic drives sales. The big emphasis on traffic can make people do things they really shouldn’t, as we’ve previously outlined. We also know that these days, traffic is very often acquired through the shockingly obnoxious. Here’s […]

Canadian Demand for Digital Signage Outpaces United States

Posted by on Mar 10, 2014 in Company News, DOOH, Insight
Canadian Demand for Digital Signage Outpaces United States

We’ve started running quite a few metrics on our past, current and potential customers and we’re seeing a growing trend: on a per-capita basis recent sales data has Canada beating the United States in total media player and reseller signups […]

Can Digital Signage Revive the Dying POS Industry?

Posted by on Mar 5, 2014 in Industry, Insight, Kiosk, Tablets
Can Digital Signage Revive the Dying POS Industry?

With the likes of Square gaining massive traction in the retail arena, it’s not just the providers of kiosks that are taking a major hit. Retail POS providers are seeing massive ebbing of revenues from traditional point of sale systems […]

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