Private-Label Digital Sign Networks
Sometimes indecision is far more crippling than making the wrong decision. Choosing your digital signage business model is no exception. As a result, it is vital that due diligence is done in the “discovery” of your project to ensure you’ve settled upon the right modus operandi for deployment. However, this also must be done efficiently […]
Mobile Marketing (SMS) and Digital Signage
“Mobile marketing” and “digital signage” have been buzz phrases over the last couple of years. Both mediums offer unique and strategic ways to connect with consumers. With a cellular phone in nearly every pocket in the country, mobile marketers realize the vast opportunity to connect. On the other hand, digital signage vendors and network administrators […]
Five Reasons Why Signage Networks Fail
Future Source Consulting, a UK based company just released a white paper outlining five reasons why digital media networks fail. A recent post at Minicom outlines this wonderfully. Although software solutions have improved and hardware prices have continued to fall, we’re not out of the fray just yet. Network building still has a hefty price […]
Chinese Digital Signage
A digital signage news report stated: ‘China is set to take over from the United States in 2008 as the biggest source of growth in global ad spending. Although the United States remains a much larger advertising market over all, China will account for 24 percent of new spending worldwide, compared with 20 percent for […]
