Investing: Buying Digital Signage Stock
The IPO market has been all but dead lately, with the except of the boom and bust social media blitz. Reverse mergers have been a much more common version in recent vintage, but unfortunately they often occur with lesser fanfare. One notable example in the digital signage space is RMG Networks. For those looking to […]
Digital Billboard Hacked…All In Good Fun
An electronic billboard in Belgrade was reportedly hacked by two computer science majors trying to make a simple point about issues in today’s network security (or lack thereof). They used the billboard to play a jumbo version of the classic arcade game “Space Invaders.” Such a display of activity should act as an alarm to […]
The Long Tail: Educating & Informing
There’s an ever-growing interest from the those in this industry’s long-tail. The long tail doesn’t represent a single market, industry or sector, but it’s truly does represent everyone and their dog. It’s the laundromat operator, the unbranded gas station owner and the local barber. They’re the people who’ve seen digital signage work in other venues, […]
10 Reasons NOT to Deploy Digital Signage
Digital signage is not for everyone. In fact, there are a number of reasons companies and entire industries have passed up digital signage. Here are a few legitimate reasons to pass on digital signage, in no particular order. It’s complicated. Signage is a monster with many heads. It’s not a one-trick pony held up in […]
Digital Signage Displays: Analysis of the Form-Factor
The only constant is change. Within any technically-driven business model, change is always rapid. We’re also seeing the rate of change rapidly advance over time as well, making it difficult for the unsophisticated to adapt quickly. Digital signage is such an industry. One area in which digital signage may be seeing a large shift is […]
ROI vs. ROO: Private vs. Ad Networks
We have discussed previously the difference between ad-funded and private digital signage networks. The majority of our industry’s inquiries–and believe me, we see a fair amount–are flowing in from the small-business sector. It will continue to pan out like this. Small business represents 85% of the market. Accordingly, digital signage software applications work Advertising Propped […]
The Future of Shopping: “Omnichannel Retailing”
I recently read an interesting article in Harvard Business Review which outlined some of the issues digital retailing has had to work through over the years. The article discusses some future trends and issues digital retail still faces as many purchases are shifting from in-store to online and morphing fully into something in-between. The article […]
Prices Higher in-Store than Online?
Retail stores and retail digital advertising may find a battle ensuing with the likes of online retailers like Amazon, eBay et. al. A recent survey done by Accenture and published by Marketing Charts indicates that price perceptions are skewed between online and in-store retailers, especially in the 20 to 40 age bracket. In fact 46% […]
Using Touch Screen Displays as a Multi-dimensional Scaling and Feedback Mechanism
An article I read some time ago by UC Berkeley professors David Aaker and Gary Shansby had some very interesting points that I would like to relate to a recent project we undertook. The customer was an auto dealership and wanted to know how his product was segmented and perceived from other products. So what […]
