Advertising: Bridging the Gap Between Small and Large Networks

Posted by on Apr 14, 2014 in Advertising, Digital Billboards, DOOH, Industry, Insight
Advertising: Bridging the Gap Between Small and Large Networks

Our freemium-based business model comes at a price. Roughly 5% to 10% of our users on the AWS-powered servers pay any type of monthly subscription or hosting fee. That’s completely fine and we expect it to be that way, but there […]

Programmatic Advertising in Place-Based Media: Hype or the FINAL Solution?

Posted by on Apr 7, 2014 in Advertising, Digital Billboards, DOOH, Industry, Insight
Programmatic Advertising in Place-Based Media: Hype or the FINAL Solution?

Much has been said regarding the lack of performance inherent in place-based DOOH networks. The ad-based network has been a difficult sell among both advertisers and network operators alike. The lack of control, targeting and measurement combined with deflated ad […]

Why the StudioLite is the Next Strategy Phase

Why the StudioLite is the Next Strategy Phase

I have conversations with old Enterprise users, newbies and current customers on a daily basis. I’m typically on the phone with them for long periods, answering questions, resolving concerns and giving my two cents on ideas for business strategy. In […]

Can Digital Signage Revive the Dying POS Industry?

Posted by on Mar 5, 2014 in Industry, Insight, Kiosk, Tablets
Can Digital Signage Revive the Dying POS Industry?

With the likes of Square gaining massive traction in the retail arena, it’s not just the providers of kiosks that are taking a major hit. Retail POS providers are seeing massive ebbing of revenues from traditional point of sale systems […]

Google Chromebox: A Digital Signage Player?

Posted by on Feb 17, 2014 in Digital Signage Software, DOOH, Hardware, Industry, Insight
Google Chromebox: A Digital Signage Player?

Google has been on a acquisition rage lately, nabbing up everything from home automation technologies to running robots. How they relate, I’m yet uncertain. The company still remains very focused on its core products and revenue streams, including online text-based […]

Who is this blog for?

Posted by on Feb 17, 2014 in Blogger, Industry, Insight
Who is this blog for?

When regularly crafting content here for our blog, I feel it important to ask the question, “for whom am I creating all this dribble?” Am I blogging for our existing and/or future customers? Partly. Customer acquisition and retention are a […]

Why we’re not attending the Digital Signage Expo

Posted by on Jan 30, 2014 in Company News, Industry, Insight, Retail, Tradeshows
Why we’re not attending the Digital Signage Expo

This next month marks the annual Digital Signage Expo (DSE) held in Las Vegas, Nevada. It’s a time for signage software and hardware vendors to show their stuff. You get to see what is on the cutting edge, learn about […]

Is Intel In For the Long Haul?

Posted by on Jan 21, 2014 in Hardware, Industry
Is Intel In For the Long Haul?

Sad news when a company the likes of Intel decides to let over 5K employees go. It’s tough not to be too critical of the “misaligned resources” as the article states. It’s interesting the picture premise to the piece includes […]

Open Source & StudioLite: The Next Game-Changing Jump in Digital Signage

Posted by on Jan 15, 2014 in Company News, Digital Signage Software, Industry
Open Source & StudioLite: The Next Game-Changing Jump in Digital Signage

The lines between Open Source and Freemium are frequently blurred and even more frequently misunderstood. For the software journey at MediaSignage, the outgrowth of Open Source has been the next natural extension of the community which we have successfully started […]

Why Restaurants Shouldn’t Operate Without Digital Signage

Posted by on Dec 4, 2013 in Digital Menu Boards, Industry, Menus

Digital signage technology is becoming more and more popular today in our digital society. While it is still somewhat of a new concept, and we’ve only begun to see how it can benefit businesses, it has already provided many businesses […]

Enter your details below to subscribe to our blog.
We respect your privacy