How Organizations Can Use Digital Signage Internally
We’ve talked a lot about the benefits of using digital signage as a part of a marketing campaign and strategy. From using it as a resource to manage and disperse content to delighting and engaging customers to lead generation and nurturing and to endless display advertising possibilities, digital signage certainly has a long list of […]
How Digital Signage Can Drive Direct Retail Response this Holiday Season
If you’re in retail, then you are probably working around the clock these days—since the holiday season is right around the corner. And, if you are in retail, then you are focusing this year’s efforts on service, service, service. But how can you enhance service this year that sets your business apart from your competitors […]
Digital Media Buyers Dream Big with Digital Signage
Digital signage and interactive media, including videos and displays, make up a huge portion of digital media and marketing today. As the buyer journey and the customer experience continues to evolve and shift, and become more engage through technology, the landscape of digital media and digital signage also change. In fact, did you know that […]
Sinking Ships: How Failing (and Nearly Failing) Providers Have Helped to Spur Our Recent Growth
The niche of digital signage has seen a number of casualties in the last few months, none of which bodes well for the industry at large, but which is expected for an industry bred out of technology. Low barriers to entry, ease of scalability and free software solutions make it difficult to compete in an […]
When Your Content Becomes Your Greatest Expense
Software for digital signage has been free and open source for quite a long time. I’m a believer that (almost) all software will eventually become commoditized thanks to consumer price sensitivity. Price sensitivity is also the primary reason I use Google Docs now rather than Microsoft Office. Our price sensitivity toward what we pay for software will […]
Digital Signage: A Great Virtual Business Model
Today’s virtual business operators love at least four things about running a virtual business: The ability to start a business with a small pool of initial capital invested. This is at least one of the reasons traditional venture capital is dead. The money needed to get a great product to scale these days is much less […]
Industry Consolidation: Looking Back as the Dust Settles
The growth ebbs and flows of nearly every industry reach maturity, then consolidation and finally decline. While the digital signage market has struggled to find itself there have certainly occurred the casualties so often present in high tech markets. Luckily the bad business models and managers are eliminated quickly, making room for those longer-lasting ideas, concepts […]
Reasons Google Can & Should Enter Digital Out-of-Home (and a few indications of how they already have)
From my perspective, Google’s entrance into digital out-of-home is more a matter of “when” than a question of “if.” For those who’ve been paying attention for a while, there are numerous features, acquisitions and products that have set-off a flurry of discussion and suspicion among those in this industry. Google brings additional insight, revenue and […]
Advertising: Bridging the Gap Between Small and Large Networks
Our freemium-based business model comes at a price. Roughly 5% to 10% of our users on the AWS-powered servers pay any type of monthly subscription or hosting fee. That’s completely fine and we expect it to be that way, but there are downsides. Most of the free accounts are VERY small (typically <10 displays). Where small […]
Programmatic Advertising in Place-Based Media: Hype or the FINAL Solution?
Much has been said regarding the lack of performance inherent in place-based DOOH networks. The ad-based network has been a difficult sell among both advertisers and network operators alike. The lack of control, targeting and measurement combined with deflated ad budgets over the last decade have contributed to a general malaise among digital out-of-home advertising […]
