When Your Content Becomes Your Greatest Expense

Software for digital signage has been free and open source for quite a long time. I’m a believer that (almost) all software will eventually become commoditized thanks to consumer price sensitivity. Price sensitivity is also the primary reason I use Google Docs […]

Digital Signage: A Great Virtual Business Model

Posted by on May 12, 2014 in Digital Signage Software, DOOH, Industry, Insight
Digital Signage: A Great Virtual Business Model

Today’s virtual business operators love at least four things about running a virtual business: The ability to start a business with a small pool of initial capital invested. This is at least one of the reasons traditional venture capital is dead. […]

Industry Consolidation: Looking Back as the Dust Settles

Posted by on Apr 28, 2014 in DOOH, Industry, Insight, Pontifications, Software
Industry Consolidation: Looking Back as the Dust Settles

The growth ebbs and flows of nearly every industry reach maturity, then consolidation and finally decline. While the digital signage market has struggled to find itself there have certainly occurred the casualties so often present in high tech markets. Luckily the […]

Reasons Google Can & Should Enter Digital Out-of-Home (and a few indications of how they already have)

Reasons Google Can & Should Enter Digital Out-of-Home (and a few indications of how they already have)

From my perspective, Google’s entrance into digital out-of-home is more a matter of “when” than a question of “if.” For those who’ve been paying attention for a while, there are numerous features, acquisitions and products that have set-off a flurry […]

Advertising: Bridging the Gap Between Small and Large Networks

Posted by on Apr 14, 2014 in Advertising, Digital Billboards, DOOH, Industry, Insight
Advertising: Bridging the Gap Between Small and Large Networks

Our freemium-based business model comes at a price. Roughly 5% to 10% of our users on the AWS-powered servers pay any type of monthly subscription or hosting fee. That’s completely fine and we expect it to be that way, but there […]

Programmatic Advertising in Place-Based Media: Hype or the FINAL Solution?

Posted by on Apr 7, 2014 in Advertising, Digital Billboards, DOOH, Industry, Insight
Programmatic Advertising in Place-Based Media: Hype or the FINAL Solution?

Much has been said regarding the lack of performance inherent in place-based DOOH networks. The ad-based network has been a difficult sell among both advertisers and network operators alike. The lack of control, targeting and measurement combined with deflated ad […]

Why the StudioLite is the Next Strategy Phase

Why the StudioLite is the Next Strategy Phase

I have conversations with old Enterprise users, newbies and current customers on a daily basis. I’m typically on the phone with them for long periods, answering questions, resolving concerns and giving my two cents on ideas for business strategy. In […]

Can Digital Signage Revive the Dying POS Industry?

Posted by on Mar 5, 2014 in Industry, Insight, Kiosk, Tablets
Can Digital Signage Revive the Dying POS Industry?

With the likes of Square gaining massive traction in the retail arena, it’s not just the providers of kiosks that are taking a major hit. Retail POS providers are seeing massive ebbing of revenues from traditional point of sale systems […]

Google Chromebox: A Digital Signage Player?

Posted by on Feb 17, 2014 in Digital Signage Software, DOOH, Hardware, Industry, Insight
Google Chromebox: A Digital Signage Player?

Google has been on a acquisition rage lately, nabbing up everything from home automation technologies to running robots. How they relate, I’m yet uncertain. The company still remains very focused on its core products and revenue streams, including online text-based […]

Who is this blog for?

Posted by on Feb 17, 2014 in Blogger, Industry, Insight
Who is this blog for?

When regularly crafting content here for our blog, I feel it important to ask the question, “for whom am I creating all this dribble?” Am I blogging for our existing and/or future customers? Partly. Customer acquisition and retention are a […]

Enter your details below to subscribe to our blog.
We respect your privacy