So Many Right Ways, But More Wrong
Industry bloggers and critics are quick to post articles, images and opinion on the most recent failed digital signage installation. In fact, it’s one of the things prognosticators do best–critique the validity of others’ work. I have seen and even participated in such pointed and often reasonable barbs toward some integrator’s attempt at reaching out-of-home […]
Is Facial Tracking Acceptable When You Target Celebrities?
I picked up this NPR piece over the weekend which showcases NEC’s facial recognition software for high-end retail stores. The article speaks of a retail managers faux pas in failing to spot a known celebrity from the sitcom, “The Office.” Of course, with NEC’s facial tracking software, such a blunder would never have occurred as […]
Investing: Buying Digital Signage Stock
The IPO market has been all but dead lately, with the except of the boom and bust social media blitz. Reverse mergers have been a much more common version in recent vintage, but unfortunately they often occur with lesser fanfare. One notable example in the digital signage space is RMG Networks. For those looking to […]
100 Digital Billboards Go Dark in L.A.
In a move that looks more like politics than actual care for consumers, safety, environment and the spotted owl, it appears that the City Attorney will be pushing to remove 100 billboards owned by Clear Channel and CBS Outdoor. I’ve said it before, I’m less of a fan of the large-format digital billboards. They’re more […]
How Mobile Payment Solutions will Affect Digital Out-of-Home
There’s a showdown a-brewing between the various mobile payment providers. The likes of Square, Dwolla, PayPal and CloverPay are using mobile and tablet innovations in a way that is rapidly turning the clunky and expensive merchant providers in a tizzy. The latest innovations in credit card and mobile processing are as disruptive to the merchant […]
Four Reasons for Adding Games in Your Digital Signage Strategy
Utilizing interactive games as a way to influence behavior is nothing new, especially in the digital signage arena. But there are a few reasons “why” doing so could be even remotely justified (especially given the substantial cost of implementing an interactive game campaign vs. a standard digital sign deployment). Many companies are effectively utilizing gaming […]
Is Your Content Evergreen: Reasons Why Timeless Content Beats Targeted Alternatives
Evergreen content is always a win. In order to understand how evergreen content beats other forms into a pulp, it’s important to know how we define, create and treat evergreen content in a digital signage setting. EVERGREEN CONTENT DEFINED: Evergreen content is the type of content that if regurgitated to a new audience at a different […]
Place Based Media in Dressing Rooms
One place where sign vendors are always promoting their wares is in retail. Retail seems to be a “hot bed” for touting such things as “sales lift” and ROI increases. I have personally seen such wide gaps in the number of purchase decisions made in store, that I now do not know who and what […]
Digital Signage Displays: Analysis of the Form-Factor
The only constant is change. Within any technically-driven business model, change is always rapid. We’re also seeing the rate of change rapidly advance over time as well, making it difficult for the unsophisticated to adapt quickly. Digital signage is such an industry. One area in which digital signage may be seeing a large shift is […]
Prices Higher in-Store than Online?
Retail stores and retail digital advertising may find a battle ensuing with the likes of online retailers like Amazon, eBay et. al. A recent survey done by Accenture and published by Marketing Charts indicates that price perceptions are skewed between online and in-store retailers, especially in the 20 to 40 age bracket. In fact 46% […]
