How Digital Sign and Kiosk Technologies Are Contributing to Automation & Creative Destruction
A recent article on cnet reminded me of an experience I had from back in 2002. I was at CiCi’s pizza in Pensacola, Florida with a group of friends. For those of you not familiar with CiCi’s, it’s a gut-bomb, all-you-can-eat pizza parlor which– at the time– cost less than $4 per person. As part of their […]
Overcoming Digital Consumer Burnout
Before I dive in, please take some time to watch TED video below, courtesy of Psychologist Barry Schwartz: There are a couple of key points from this discussion that relate directly to the world of digital signage and particularly digital advertising. First, it causes me to question whether digital signage is helping or hurting consumers’ […]
Advertising vs. SaaS Revenue: What Business Are You In?
After reading through some of the RMG Networks numbers, assessments and analysis, it’s interesting to see where the bulk of the company’s revenue is generated and compare it to our own experience. We’ve contemplated the potential opportunity of jumping more heavily into the DOOH side of things. We do, after all, have a decently growing […]
Digital Signage: A Great Virtual Business Model
Today’s virtual business operators love at least four things about running a virtual business: The ability to start a business with a small pool of initial capital invested. This is at least one of the reasons traditional venture capital is dead. The money needed to get a great product to scale these days is much less […]
Interactivity Defacto: Facial Recognition and Increased Automation
I have a burning question: When will interactivity become the content defacto in digital signage? We’re moving that direction. No longer will the expectation be that only the mobile phone’s digital screen will be touchable and navigable, but every public display will become the defacto wayfinding and on-demand media device. At some point in the […]
Industry Consolidation: Looking Back as the Dust Settles
The growth ebbs and flows of nearly every industry reach maturity, then consolidation and finally decline. While the digital signage market has struggled to find itself there have certainly occurred the casualties so often present in high tech markets. Luckily the bad business models and managers are eliminated quickly, making room for those longer-lasting ideas, concepts […]
Advertising: Bridging the Gap Between Small and Large Networks
Our freemium-based business model comes at a price. Roughly 5% to 10% of our users on the AWS-powered servers pay any type of monthly subscription or hosting fee. That’s completely fine and we expect it to be that way, but there are downsides. Most of the free accounts are VERY small (typically <10 displays). Where small […]
Programmatic Advertising in Place-Based Media: Hype or the FINAL Solution?
Much has been said regarding the lack of performance inherent in place-based DOOH networks. The ad-based network has been a difficult sell among both advertisers and network operators alike. The lack of control, targeting and measurement combined with deflated ad budgets over the last decade have contributed to a general malaise among digital out-of-home advertising […]
Canadian Demand for Digital Signage Outpaces United States
We’ve started running quite a few metrics on our past, current and potential customers and we’re seeing a growing trend: on a per-capita basis recent sales data has Canada beating the United States in total media player and reseller signups by nearly 200%. That is, of course, after you take into account population and demographic […]
Google Chromebox: A Digital Signage Player?
Google has been on a acquisition rage lately, nabbing up everything from home automation technologies to running robots. How they relate, I’m yet uncertain. The company still remains very focused on its core products and revenue streams, including online text-based advertising. The latest product release should prove a real serious threat to the likes of […]
