How to Successfully Deliver in a Digital Dynasty
We live in a digital dynasty today. Everywhere we turn, TVs, device screens, and even refrigerator doors, technology dominates what we see and even how we interact. This is in the eye of the consumer, of course. In the world of marketing, companies are constantly competing with one another to be the first to get […]
What We Can Expect to See with Digital Display Advertising in 2016
When we look back at 2015, we’ve seen a huge growth in digital display advertising. We’ve talked about how digital signage has made a huge impact on SMBs, how it can help them to run like well-oiled machines, how it is a key ingredient in the buyer and customer journey, and how it pave the […]
Is Some Restroom Digital Signage Really Appropriate?
The idea of digital signs in restrooms is nothing new. It’s been used above urinals and behind functional two-way mirrors, but when does signage in the restroom get out of hand? I had a discussion with a potential client last week that wanted to place signage in potentially one of two areas within the bathrooms […]
When Signage Replaces Salesmen
I try to comment as little on the news as possible, but a piece I read in the WSJ this morning could simply not be ignored. The article explains how high-pressured salespeople are being replaced with a combination of concierge-like services combined with a strategic dose of digital signage. It appears BMW is further decreasing […]
Society’s Growing Digital Signage Expectations
As we’ve discussed in recent blogs, digital signage technology has changed greatly in the last decade. As technology improves and advances, and more and more companies, businesses, and organizations use and take advantage of it in marketing strategies, content management, and to enrich user experiences, we’ve only begun to see digital signage appear and improve […]
Digital Signage Technology for Small Business Trade Shows
Are you a small business owner or entrepreneur looking for that extra oomph to add to your display at your upcoming trade show? That extra oomph could be digital signage technology. The new year 2014 is practically upon us. Have you thought about what your 2014 business goals? If you haven’t, you are running out […]
“It’s a commercial display, that’s why”
After we sent out a bundled quote a short time back, including software, player hardware and display hardware, I had a conversation a little while back that went something like this, “Geese, your LCD cost is a little more than double what I could get at Costco!” “True, but it’s a commercial display, they’re more […]
