Does a “Free Model” Hurt the Industry?

Posted by on Mar 3, 2014 in Digital Signage Software, Insight
Does a “Free Model” Hurt the Industry?

I had a conversation last week where I was speaking with a current client. He asked, Do you think your free business model hurts the industry? It’s an interesting question and one that bears serious reflection. It’s no longer the 1980s. Unlike the 80’s we live in a world where massive scale can be reached […]

“Your Baby is Ugly”–A Cure for Content Hideousness

Posted by on Feb 20, 2014 in Advertising, Digital Signage Software, Insight
“Your Baby is Ugly”–A Cure for Content Hideousness

It’s hard to tell someone their baby is ugly. People become defensive, especially when their children are concerned. It’s tough too because there’s only so much you can do for an ugly baby…or is there?  In digital signage, people can become easily offended, especially if they’ve invested significant time and resource into their sign’s content. […]

When Signage Replaces Salesmen

When Signage Replaces Salesmen

I try to comment as little on the news as possible, but a piece I read in the WSJ this morning could simply not be ignored. The article explains how high-pressured salespeople are being replaced with a combination of concierge-like services combined with a strategic dose of digital signage. It appears BMW is further decreasing […]

Google Chromebox: A Digital Signage Player?

Posted by on Feb 17, 2014 in Digital Signage Software, DOOH, Hardware, Industry, Insight
Google Chromebox: A Digital Signage Player?

Google has been on a acquisition rage lately, nabbing up everything from home automation technologies to running robots. How they relate, I’m yet uncertain. The company still remains very focused on its core products and revenue streams, including online text-based advertising. The latest product release should prove a real serious threat to the likes of […]

Managing Users for Zone and Scene Restrictions

Managing Users for Zone and Scene Restrictions

From a recent user: I have a quote request from a major hotel chain launching a digital signage network. They would like to restrict control on specific screen zones for each hotel manager. They want to control the bulk of the screens content, but would like the hotel manager to have access to a specific […]

The Increasing Irrelevance of Digital Signage

Posted by on Jan 28, 2014 in Digital Signage Software, Insight, Software
The Increasing Irrelevance of Digital Signage

I gave a good friend of mine a ride yesterday. He was sporting his latest purchase: a Samsung smart watch. The price: something around $300. We chatted about how “cool” the thing was. He’s obviously what one would call an early adopter–someone I would refer to as a “nerdlet.” This same friend whipped-out his smart […]

Open Source & StudioLite: The Next Game-Changing Jump in Digital Signage

Posted by on Jan 15, 2014 in Company News, Digital Signage Software, Industry
Open Source & StudioLite: The Next Game-Changing Jump in Digital Signage

The lines between Open Source and Freemium are frequently blurred and even more frequently misunderstood. For the software journey at MediaSignage, the outgrowth of Open Source has been the next natural extension of the community which we have successfully started and hope to successfully take into the future of out-of-home. Requests for access to the […]

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