How Digital Signage is Revolutionizing Marketing
Many small businesses and entrepreneurs are always looking for the best possible ways to streamline, automate, and optimize their ad campaigns, content packages, and boost their return on marketing ROI. We’ve mentioned how challenging this area of marketing can be for businesses, entrepreneurs, and even digital signage real estate sellers. However, a series of innovative […]
How Digital Signage Can Help SMBs on Small Business Saturday
It’s that time of year again. As we all spend the day recovering from our “turkey comas”, we are also beginning to think about gift shopping. As we peruse through the hundreds of mailers, ads, catalogues, and special promotions with get in our emails, we are all looking for ONE answer: Where can we find […]
How Digital Signage Can Help Save Libraries
Our digital world consumed us all with electronic devices, tablets, and eBooks, so quickly, it seemed. And while our society is bewildered and drawn by touch screens, social interactions, and real-time updates, our print industry and institutions turn red with jealously and fight to keep society’s attention. “At least WE don’t need a USB cable…” […]
How Digital Signage Can Help Your School
No business is too large or too small to reap the benefits and advantages of digital signage. In addition, aside from businesses, many schools and educational organizations and institutions are getting “on board” with digital signage (pun intended). And why? What are the benefits? To better reach their students. What is Digital Signage? For you […]
Making the Transition From the Mainstream & Into the Enterprise
We cut our teeth on marketing simple, affordable but wildly feature-rich digital signage to the masses. That remains our core focus. We’re dedicated to that market segment and we hope it never changes. In our view, it is where the majority of revenues in this industry are to be had. It’s also where you get […]
Why Your Signage Sucks: A Few Reasons Why Your DOOH Ain’t Cuttin’ the Mustard
I compare much of what is seen in digital signage to the development of a fetus in the womb of an alcoholic: if the baby turns out okay, it’s a miracle. If it doesn’t, it shouldn’t come as surprise. There really are more ways to fail in this industry than to succeed. It’s with that understanding […]
Advertising vs. SaaS Revenue: What Business Are You In?
After reading through some of the RMG Networks numbers, assessments and analysis, it’s interesting to see where the bulk of the company’s revenue is generated and compare it to our own experience. We’ve contemplated the potential opportunity of jumping more heavily into the DOOH side of things. We do, after all, have a decently growing […]
Digital Signage: A Great Virtual Business Model
Today’s virtual business operators love at least four things about running a virtual business: The ability to start a business with a small pool of initial capital invested. This is at least one of the reasons traditional venture capital is dead. The money needed to get a great product to scale these days is much less […]
Reasons Google Can & Should Enter Digital Out-of-Home (and a few indications of how they already have)
From my perspective, Google’s entrance into digital out-of-home is more a matter of “when” than a question of “if.” For those who’ve been paying attention for a while, there are numerous features, acquisitions and products that have set-off a flurry of discussion and suspicion among those in this industry. Google brings additional insight, revenue and […]
Why the StudioLite is the Next Strategy Phase
I have conversations with old Enterprise users, newbies and current customers on a daily basis. I’m typically on the phone with them for long periods, answering questions, resolving concerns and giving my two cents on ideas for business strategy. In the conversations with previous Enterprise users, I often ask what it was that drove them […]
