How to Turn All that Data into Actionable Data for Your Digital Marketing Campaign
“Big data” has really become “actionable data”. Because calculating marketing ROI is one of the biggest business challenges today, many businesses are turning to technology for perspective, insight, and performance metrics to determine the overall effectiveness and reach of their marketing efforts and ad campaigns. Data affects all branches of marketing, including the digital display […]
The Facts on Digital Signage and the 2016 Olympics
Each year businesses have a few opportunities to market their new ad campaigns via digital signage on a larger scale. Most of these opportunities involve sporting events, such as the World Series and the Super Bowl. Most sports arenas have digital displays set up, giving businesses that want to take advantage of getting their business’s […]
How Digital Signage Can Help with Account-Based Marketing
Marketing is a constantly changing industry. Think about how much it has changed in the last decade. With improvements and enhancements in technology, marketing continues to change and shift… and digital signage is responsible for some of those shifts. But even after getting through the first quarter of 2016, we are about to see a […]
How Digital Signage and Media Can Reach a Totally New Type of “Generation”
What do digital signage and the media have in common? Two words: communication and generation. Obviously the media is still a huge and effective way to businesses to communicate to consumers via traditional and digital channels—such as TV commercials, radio broadcasting, social media, and even digital signage. By “generation” we are really referring to two […]
