The Anatomy of Great Display Technology that Actually Works
Today’s business and marketing landscape is all about technology. It’s about reaching target audiences and millennials—and the most effective way to do this is by digital display communications. Digital signage is among the top most effective, attractive, and eye-catching communication mediums available. But what about this technology makes it work so well? Read on to […]
What You Probably Don’t Know about LED Digital Signage
When traveling either by air, train, or down the highway, a giant billboard might have caught your attention. Today, those billboards are becoming less static and more stimulating. Think about the signs we see in Times Square, in Vegas, and in entertainment arenas around the world…do you ever wonder how those illuminated digital billboards can […]
A Visual Experience So Intense…it’s Scary!
Picture your favorite thrill at your favorite amusement park. Maybe it’s the clowns, maybe it’s the hall of mirrors or maybe even the haunted house. But regardless of what “thrills” you this Halloween, digital signage is generating such an intense visual experience…it’s scary! Digital Signage is Entertaining Digital signage has done wonders for the entertainment […]
Big Data and the Cloud – Right for Your Business?
Technology and today’s fast-paced world pushes businesses to join “the cloud”. While it’s tempting to go 100% digital and move all files, archives, and correspondence to a cloud-based server—especially with the convenience of being able to access anything, anywhere. But many businesses still struggle with the idea of moving to “the cloud”. So how do […]
When Your Content Becomes Your Greatest Expense
Software for digital signage has been free and open source for quite a long time. I’m a believer that (almost) all software will eventually become commoditized thanks to consumer price sensitivity. Price sensitivity is also the primary reason I use Google Docs now rather than Microsoft Office. Our price sensitivity toward what we pay for software will […]
Overcoming Digital Consumer Burnout
Before I dive in, please take some time to watch TED video below, courtesy of Psychologist Barry Schwartz: There are a couple of key points from this discussion that relate directly to the world of digital signage and particularly digital advertising. First, it causes me to question whether digital signage is helping or hurting consumers’ […]
Advertising: Bridging the Gap Between Small and Large Networks
Our freemium-based business model comes at a price. Roughly 5% to 10% of our users on the AWS-powered servers pay any type of monthly subscription or hosting fee. That’s completely fine and we expect it to be that way, but there are downsides. Most of the free accounts are VERY small (typically <10 displays). Where small […]
Programmatic Advertising in Place-Based Media: Hype or the FINAL Solution?
Much has been said regarding the lack of performance inherent in place-based DOOH networks. The ad-based network has been a difficult sell among both advertisers and network operators alike. The lack of control, targeting and measurement combined with deflated ad budgets over the last decade have contributed to a general malaise among digital out-of-home advertising […]
