Affiliate Marketing at the Point-of-Sale
I have written previously regarding Google’s entrance into digital signage with their New York wayfinding center. Google’s existing hold in the online advertising sector will very easily be moved out-of-home, mark my words. Many people think Google is a search company that just so happens to make money from advertising. I would argue that Google […]
Calling All Industry Writers
Do you own a digital signage software or hardware company? Are you a member of a digital signage company whose sole intent is to create content for digital signage networks? Do you own and operate a local, regional, or national network? Regardless of your expertise or niche within the digital signage industry, we are looking […]
RFID and Digital Signage
If we were to throw privacy out the window and just talk about the “far-out” technological possibilities of RFID and digital signage, we may well see how both technologies will one day be used symbiotically. As signage morphs into a more dynamic content medium, we’ll certainly see more integration with other devices like mobile phones. […]
Where is Digital Media Headed?
A recent MarketingCharts report showed “outdoor” (of which digital signage is a part), commands a minute 1.9% of total market penetration, but is expected to have a CAGR in excess of 22% in the coming year. This does not compare to the growth we’ve seen in online search which is still growing at 24% from […]
Creating and Choosing Relevant Content for Digital Signage
I used to love games like Candyland and Apples to Apples when I was a kid. Interestingly, I’m always looking for better, more efficient ways of doing things. And, as a result, I’m always making comparisons. Perhaps this is what has attracted me to digital signage as a method of advertising. Digital signage has the […]
